free growth hacking experiments template pipefy

Growth Hacking Experiments Template

FREE

Growth strategies refined across over 1,200 startups, tightened up as a template you can start using right now.

Pipefy’s Growth Hacking Experiments was developed by the 500 Startups Distro Team, inspired by Brian Balfour, Growth VP @Hubspot. Here’s what he has to say about “The Scientific Method: How to Design & Track Viral Growth Experiments”:

“It’s not just about viral experiments, we use this as a foundation for everything we do in the growth team at Hubspot”

Process template by Team Pipefy

Great people creating awesome process templates to make you more efficient - and help save your time and money!

Why use the Growth Hacking Experiments Template?

  • Helps yoyu choose a success metric to track during the test
  • Allows you to define goals to be achieved by the experiment
  • Forecasts the chances of being successful
  • Defines where the experiment will impact (awareness, acquisition, activation, conversion, frequency, etc.)
  • Properly measures your results
  • Defines your experiment’s audience
  • Clearly defines your hypothesis
  • Shares an effort estimation to run the tests

Growth Hacking Experiments Start Form

  • What?
  • Impact:

    • Acquisition
    • Activation
    • Retention
    • Revenue
    • Referral
  • Description

Phases

Brainstorm

Describe your experiment: its goals, desired impact – all the necessary info to prioritize your test.

Prioritize

Define this experiment’s priority and decide what should be done first, what comes next and what can wait…

  • 1. Priority
    • Critical
    • Top priority
    • Neutral
    • Low priority
    • Unknown

Build it

Here go the tests currently being built by the team. Once they’re ready, start running them as soon as possible.

Test

Show time! Run your cool experiment, collect data and discover if it was successful!

Analyze

Was the experiment a success? Here’s where you’ll check if your experiment achieved its targeted improvement goals.

Winners

Congrats!

Losers

Oh well, we can’t win them all…

Archived

Gathering dust…