Nowadays, there are more effective ways to boost your business than ever. Even though this might be true, they are constantly changing, and it’s hard to keep track of every single way.
In recent years, experts have been following the coming and going of different trends. Amongst them, one has been on a constant rise, no matter the surrounding. Webinars have proven to be one of the most efficient ways of boosting your business. What exactly is a webinar?
A webinar is like your classic seminar, but with a little hi-tech twist. Instead of the viewers being present physically, they can listen or watch via Skype or any other communication platform. Webinars thus save you a lot of time and resources.
Organizing webinars and conducting them on a regular basis is something everyone should get into, as a whole new audience can be reached. But how can you utilize them to boost your business?
- Establish yourself as a credible expert
Establishing oneself is one of the most important challenges a young entrepreneur may face. Guest blogging, social media, and PR are all great ways to accomplish this, but webinars can help you make that final step towards the establishment.
Why is this the case? Firstly, not everyone does webinars. Secondly, you have all the freedom in the world to choose a top and to become the best expert on that specific topic.
As you show knowledge to your listeners, they will deem you as a credible expert. Everyone wants to do business with someone on that echelon. Webinars are a quick and unique way to credibility, which is the most important principle by which people choose their service provider.
- Use examples from experience
“Webinars are the future of business training,” says Peter Covington, a senior copywriter at EssaysOnTime. “They allow experts from around the world to connect and it happens both efficiently and more personally.”
The advantage of webinars lies in the fact that you will have people that have connected to listen just to you. When you are aware that they’ve already established an interest, try to grow closer to your audience. A good speaker and webinar conductor would never hesitate to draw from his own experience and his knowledge.
By utilizing your own experiences and conclusions, your webinars will seem more credible and will attract more listeners. A whole new audience will help you boost your business.
- Think of how can you help your listeners
Brand promotion can be performed flawlessly with the use of webinars, but you can’t do it blatantly. The basis of every marketing campaign or webinar should be a question – “How can I help my customers/listeners?” By mentioning your brand as a viable solution, you will urge people to take an interest.
Never use brand promotion as the ulterior motive for your webinars. Make sure they are educational, with your brand coming in as minimal detail.
Due to the usefulness of surrounding information, you can make that small detail shine more than it otherwise would. A good webinar is always around an existing problem that plagues people. If you provide a solution to it, your business is bound to grow.
- Do shared webinars
Like guest blogging, guest webinars are also a great way to broaden your reach. Once you’ve established a viable method of customer retention, it’s time to focus on customer attraction.
The best way to accomplish this is to join forces with another expert from the same field, or a similar one. Have a meeting beforehand and discuss how you can grow both of your brands.
By mixing two audiences, you will not only educate, but you will also attract a myriad of people to use your services. Shared webinars also give you an opportunity to learn more and to expand your range of business.
- Strengthen relationships
During live webinars, people can join in and ask you questions. Never hesitate to answer at least 70% of them. When people see that you’ve taken the time just for them, they will want to do business with you. By being considerate, patient and insightful, you will strengthen existing relationships and create new ones. There is a close relation between blogs and webinars.
Webinars are thus more personal than blogs and much more efficient than social media posts. With a more personal environment, your words will hold more weight, and you’ll leave a more lasting impression on your listeners.
Webinars are still a diamond in the rough for most entrepreneurs. By conducting regular ones, you will be able to promote your brand and meet experts in your area. With generates leads and newly-acquired knowledge, you will be able to grow your business like never before. Don’t be afraid to cooperate and always make sure you commit enough time to the people who listen to you.
About the author:
Jacob Dillon is a professional writer and distinctive journalist from Sydney. Being passionate about what he does, Jacob likes to discuss stirring events as well as express his opinion about technological advancements and evolution of society. Find Jacob on Twitter and Facebook.