Best CRM Software for Startups

In business management it doesn’t matter whether your company is its early stages of development or in dire need of an extreme makeover.

Not having the knowledge you need can make the processes of change and adjustment even harder than they already are (and vice versa, after all, knowledge is power).

Businesses constantly receive a tsunami of information about software: the absolutely need to install softwares X and Y to ensure their management and business success.

The excessive information makes it a lot harder for people to identify what they actually need and what is just advertising.

One thing that you do need from the start, however, is a good CRM software that adapts to your company’s needs and offers the possibility of scaling as your company does.

Nowadays, CRM (aka Customer Relationship Management) is not a market differential. It’s necessary for any business looking to succeed in a thriving market.

There are various options out there and choosing one and exploring all its features is, without a doubt, one of the smartest things you can do for your business.

Here are five of the top CRM software options for startups available (with Insightly as a bonus, since it’s highly recommended as a strong option for very small businesses) that you can start right away to start improving the way your business operates.

Best CRM software for startups is very popular in the CRM software world for many reasons.

That’s mainly because of the way it works: even though it adopts a very straight-up approach, it offers many possibilites to its users, which is highly beneficial for startup businesses that need to make every penny count.

It’s got all the features and tools needed waiting for you and is constantly evolving with new updates and features on a regular basis. As far as versatility and strength goes, there are very few options out there in CRM software that can give this one a run for its money.


The clue is in the name – this is a fast software that makes customer support and customer relations building quick and easy. It removes most of the challenge from proceedings, allowing you to easily start improving and transforming your business.

Nimble is very quick but also very complete and accessible – it’s available on any mobile or desktop device, allowing you to get access on the go so that you make simple changes and adjustments as time goes on, improving performance rapidly.


Pipedrive is a very strong player in the sales/marketing department for startups, as the company uses an innovative approach, listing sales categories in chronological order based on its specific stage in the process.

The phases presented in the process are in five areas, very much as a sales pipeline: idea, initial meeting, customer needs, proposal submission, and acceptance. is a robust software that assists companies by leveraging data analytics as well as intuitive software to facilitate the ability of companies to harness the full potential of their customer database information.

Salesforce is a full-featured CRM software for all types of businesses. As an all-in-one CRM Software, it offers everything you need to find and keep customers, close sales and grow your business.

Features include contact management, lead generation, opportunity management, sales forecasting, workflow automation, collaboration tools and many more — all in one, easy-to-use platform.


Insightly is an easy-to-use, feature-rich CRM software that won’t bankrupt your company: there’s a free plan that will suit even the smallest of businesses, and paid plans start at as little as $12 per month.

It comes with all the time-saving CRM capabilities a small business requires, such as contact management, project management, opportunity management and detailed sales reports, all in a single solution.

However, it can be scaled to meet your needs as your business grows. And because it is a cloud-based CRM software, you can access your data anytime, anywhere, even from mobile devices.

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Written by Isabelle Salemme, Product content manager at Pipefy. She uses her extensive Pipefy knowledge to write informative pieces teaching users to make the best of Pipefy. Besides being responsible for all product-related content, she's an avid reader, a coffee lover and a professional photographer.