Growth hacking is a concept that has caused a revolution in the way we do marketing nowadays – it is, however, a fairly new concept and some people are still confused about what it actually is (I already wrote about the general concept, check it out).
First thing you need to understand is how different from traditional marketing it is and, the best way to do so is picking one, two or more growth hacking techniques and effectively applying them to your reality. Choosing the “doing” over the “studying” approach will not only give you a much better understanding of how it all works, it’ll also allow you to experience the actual growth potential of each of the techniques you choose.
Enough talking, let’s get down to business – here are a few simple, but effective, growth hacking techniques you can start using right away:
Growth Hacking Techniques:
Build a strong mailing database:
Nowadays, people are all about social media engagement growth and they tend to leave e-mail marketing aside: that’s a big mistake. E-mailing is still the strongest lead generation technique – 92% of adult internet users have at least one e-mail account and 72% of them check their inboxes 6 times or more daily.
E-mails are up to 40 times more effective than the most popular social media sources (Facebook and Twitter), according to this research. Also according to Mckinsey’s research, even though e-mail marketing is one of the oldest digital marketing channel, it’s still the best, with three times the purchase potential of social media.
These data may seem too good to be true – but they’re not, and they should certainly not be taken lightly when it comes to your marketing strategy, it’s a growth channel too important to be left aside. Here’s where you get to develop growth hacking techniques to harvest e-mails and enlarge your mailing list: landing pages offering exclusive contents such as e-books to users that register their e-mails, opt-in forms to your website, surveys, anything you can to harvest user and lead e-mails.
Start a blog:
Don’t start laughing just now, I’m serious about it! A blog is a powerful growth hacking tool and it should absolutely not be underrated (and I’m not just saying this because I’m writing it on a blog post). Don’t let the term blog fool you though, we’re talking of serious, planned content marketing channel here (don’t you dare say otherwise!)!
Growth hacking is intrinsically connected to the content you make available to your target audience – you may have heard a thousand times already, but I’ll tell you again: it doesn’t really matter which channel you go for (blog, facebook, instagram, etc.), what really matters is the content you deliver.
The greater your ability of creating and promoting great, relevant content for your targeted audience, the better you’ll be at growth hacking. People go online today looking for information, good, well written, relevant information. If you’re the one offering this information, you’ll attract more leads, they’ll read your content and convert into users based on the content you produced – simple logic. Find the best blogging platform to get started.
Write for other people’s blogs:
If you have any experience whatsoever with content production, you probably heard more than once that, for SEO purposes, it’s important to include links from your content to external websites, as well as have others link your content on their content – that’s the general concept of “linkbuilding” and, for a while, people worked up all their influence and pulled all the strings they could to get linkbacks to their website.
How do you get yourself linked back today, if just asking for it won’t cut it? Well, you offer to create quality content for other websites/blogs in return! That’s called guest blogging, by the way. It may sound kind of counter-productive to give someone content for their blog for free, but your getting exposure to all of their customer base in return so, as long as you’re offering great, relevant content to these readers and giving them a reason to go check out the rest of the content on your own blog, this growth hacking technique tends to be very effective.
How to do it? It’s fairly simple, as long as you’re not ashamed of asking (and eventually getting a “no” for an answer) – identify leading websites/blogs in your area of expertise/industry and pitch them with a request to provide an article – worst case scenario they’ll say no, right?
Analyse – and understand – your data:
Growth hacking is all about data, obsessively, compulsively, absolutely focused on data. The first thing you need to do before you can actually apply and measure any of the other growth hacking techniques is define your business’ KPIs (key performance indicators) – and all those other metrics I’m not about to list, but that are immensely important.
It’s not a coincidence that there are so many new analytics companies out there – some especially capable of feeding the growth hacking engine. Let’s take a step back then and focus on understanding data before applying the actual growth hacking techniques.
The first thing you have to keep in mind: data is information, and information comes in many different formats and sizes, it doesn’t necessarily means numbers. For this reason, you may need to use more than one data analytics engine: Google Analytics alone is simply not enough anymore – aim for engines that offer content performance information, customer acquisition data and customer information, such as Kissmetrics, Mixpanel and Colibri.io.
Use different analytics platforms that allow you to dig deeper than Google Analytics, interpret your data in the ways that make more sense to your business’ strategies and trace your growth strategies and goals. This is how data can be such a powerful growth hacking technique, information is power, after all.
Use Pipefy’s Growth Hacking Template:
Even though some people still see Growth Hacking as this big, complicated thing, Pipefy’s developed this exclusive Process Template, together with 500 Startups Distro Team – inspired by Brian Balfour, Growth [email protected]Hubspot.
Pipefy’s Growth Hacking Experiments template is the result of growth strategies refined across over 1,200 startups, all tightened up as this neat template you can start using right now!