What’s a Growth Hacker?

An ideal approach to understanding growth hacking and what a growth hacker is begins with figuring out what is the real meaning behind the term hacker.

A hacker, despite what the most commonly negative existing concept, is someone who is more worried about accomplishing a target than taking after an endorsed process or following on specific instructions.

As it were, hackers’ top priority and the first thing on their mind is achieving their ultimate goal – that’s exactly why hackers are known for concocting innovative approaches to complete things faster and more effectively.

What is a Growth Hacker?

A growth hacker is a new word for most, but it has been a long-held practice among the best web advertisers and product managers.

With mass media blurring without end and the invasion of mass customization and niching on the internet, marketing as we probably know has already died. Growth hacking appears as the cutting edge way in the age of Web 2.0 to achieve a market and appropriate thought.

Rather than great marketing which ordinarily intrudes on your day, a growth hacker takes advantage of pull strategies to bring potential users information without disrupting their routines.

A growth hacker wraps messages into the fabric of the lives and thoughts of clients. A growth hacker always influences disciplines; pulls in bits of knowledge from behavioral economics, to locate the right message to pull in customers.

A growth hacker creates his/her own methodology inside the parameters of an adaptable and repeatable strategy for growth, driven by product and roused by data.

Growth hacking’s objective is based on marketing yet determined by product impulses. A growth hacker lives at the crossing point of information, product, and marketing. A growth hacker has a specialized vocabulary to execute what he or she needs.

The ultimate objective of every growth hacker is to build a self-sustaining marketing machine that achieves millions by its self; in any case, growth hacking is a process, not a mystery book of thoughts.

Growth methodologies can’t be effectively replicated and stuck from product to product. Growth is never quick. It is never overnight. It is an attitude at which you approach issues.


Curious to learn more and get to know Growth Hacking Influencers?

Check out this amazing list we’ve put together with a few of the most important Growth Hacking influencers you should definitely follow to help keep you up to speed with the market’s news and latest trends.

Also, if you’re looking for the best way to manage your company’s growth hacking strategies, check out Pipefy’s Exclusive Growth Hacking Experiments Template.

This innovative template was developed in a partnership with 500 Startups distribution team inspired by Brian Balfour, Growth VP @Hubspot.

Free Growth Hacking Template! Free Growth Hacking Template!

Written by Isabelle Salemme, Product content manager at Pipefy. She uses her extensive Pipefy knowledge to write informative pieces teaching users to make the best of Pipefy. Besides being responsible for all product-related content, she's an avid reader, a coffee lover and a professional photographer.