Content creation is not a novelty anymore, but rather a standard in the marketing universe. Serious businesses cannot afford to neglect content because it’s by far the most important marketing strategy of our age. Numerous studies proved this point already:
- More than 85% of marketers believe content creation is a key promotion strategy.
- Content marketing costs 62% less than traditional marketing, but generates three times as many leads.
- 60% of marketers create at least one piece of content each day.
- Over 50% of marketers say blog content creation is their top inbound marketing priority.
- Websites with blogs have over 400% more indexed pages than those without content.
- 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase.
However, creating quality content is getting harder year after year. With so many competitors in every field of work, it’s not easy to get a foot in the door and craft posts that can attract the attention of your target audience.
This requires a fair share of creativity, but you also have to keep an eye on marketing leaders in your niche to see what makes them so successful. In this article, we will show you seven exceptional content marketing examples you should try to emulate.
HubSpot: Blogging Hyper-Production
We open the list with one of the largest content producers in the world, HubSpot. The platform publishes dozens of posts each week, thus creating a massive library of sales, CRM and marketing-related articles. What can you learn from this example?
Gregory Johnson, a CMO at EduGeeksClub, says HubSpot perfectly segments the content so as to reach consumers on every stage of the sales funnel: “Such a diversification allows them to produce highly targeted posts that effortlessly lead readers to the next phase of the sales funnel. This is the best solution if you already have a massive but versatile follower base.”
Backlinko: Quality over Quantity
On the other side of the blogging spectrum, Backlinko is publishing approximately one post a month. HubSpot articles are educational and informative, but they cannot even compare with the content available at Backlinko.
In such circumstances, it’s not surprising to see that this website generates huge volumes of traffic and user engagement with just one post. What’s the moral of this story? Well, the point is that you can choose to focus on quality rather than quantity.
While it does take a lot of top-level work, the strategy is excellent for newly-established organizations with small marketing teams who cannot publish posts on a daily basis. However, writing top-notch articles is everything but simple, so you might want to consult with content creation experts at Aussie writings or A-writer.com to help you out in the beginning.
Get Response: Influencer Marketing
Get Response is an email service provider with more than 350 thousand clients all over the globe. The platform does the usual stuff in terms of content creation – blogging, webinars, eBooks, free trials, etc.
But there is one thing that makes their content special: influencer marketing. Get Response proudly presents its partners ranging from Neil Patel to Michael Simpson Jr. We recommend you do the same thing and create a special page dedicated to clients who can influence your customer group.
Superdrug: Perceptions of Perfection
One of the best examples of creative content marketing comes from online doctor service, Superdrug. They launched a campaign entitles Perceptions of Perfection to learn how aesthetic parameters differ based on cultural preferences.
This campaign is not only engaging but also highly educational. Namely, it should teach you to pay attention to all aspects of the story and cover all angles of your topics. Always try to explain topics from different points of view – it will make your posts much more informative and the audience will definitely love it.
Zomato: Funny Images
You might be running a serious business, but you don’t have to take your content too seriously. Zomato knows this very well, which is why they combine humor and visuals to make outstanding content. This example helps marketers understand that they don’t have to be super-rational all the time.
According to content creators at proessaywriting.com, sometimes it’s much better to show the other side of your business: “You can always break the ice with funny and minimalistic content, especially if you are targeting younger audiences.”
Blendtec: Alternative Video Ideas
If you think that making blenders is boring and hard to promote, you have to check out Blendtec. This company made a huge breakthrough by creating videos with alternative script ideas. Why?
They launched a “Will it blend?” series to test blending resistance of various devices. They blended items such as glow sticks, iPhone X, thunder snaps and many others. Of course, the whole point is to demonstrate the power of their blenders.
James Norman, a marketing specialist at Bestessaytips.com, claims Blendtec is a perfect example of how alternative and unorthodox video ideas are able to inspire curiosity and generate millions of views online: “Thinking outside the box is not too difficult, but you have to dare to do it.”
Old Spice: Breathe New Life into the Brand
Keeping an ancient brand alive and kicking is a demanding task, but certainly not impossible. Old Spice proves you can do it if you design clever and entertaining video commercials. This type of content requires a lot of investments, but it’s ideal for brands struggling to make a shift from an analog to the digital world.
Creating quality content is the basic precondition of a successful marketing strategy, but the process is very challenging because of the sheer number of competitors you need to deal with online. That’s why competitor research plays a major role here – you have to see what makes the biggest players so attractive.
Our post showed you seven exceptional content marketing examples you should try to emulate. Although you are not supposed to copy/paste these ideas, we hope they will serve as a valuable source of inspiration for your future campaigns.
About the Author:
Becky Holton is a journalist and a blogger. She is interested in education technologies and is always ready to support informative speaking. Follow her on Twitter.