Everybody wants to shop from the comforts of their homes. However, this experience can turn nasty if the website refuses to cooperate. You click one thing, and after waiting 10-15 seconds, you get redirected to an unresponsive page. This kind of experience can be frustrating and it is also a sure way of losing customers.
eCommerce websites should be designed with convenience in mind. A good website is the one that transforms the online shopping experience for the customers into a pleasant one. An over-the-top looking design may give your website an aesthetic feel, but if it hinders the website from running smoothly, then you need to bin it!
Considering that the client experience is a top priority, here are a few things you could do to ensure the smooth working of your eCommerce website.
1. Invest in a Mobile Responsive Design
Browsing the internet through mobile phones has risen dramatically with 79% people using smartphones for internet in the previous year. The reason that mobile usage has gone up is that many people utilize it to shop online since 54.3% of the sales on Cyber Monday came from mobile consumers.
You should also know that Google takes the mobile responsive feature of any website into its consideration before ranking it. Considering this, having a mobile-responsive design should be your first priority when starting any eCommerce online store.
A website that is not designed for a smartphone not only takes up time but it also hinders certain crucial features from loading properly. Such a website can disrupt smooth running and can force consumers to look for alternates.
2. Website Testing in Different Browsers
Not all the browsers are created equally. While most of them may look similar in appearance, they are coded differently that gives them each a unique capability. This means that your website may look different based on the users’ browser preference. Currently, Chrome, Firefox and Safari are the most popular browsers and running your website on each of the browsers may affect not only the layout but also its functionality. This is why it is extremely important to run your website on different browsers to ensure a smooth online experience for your users.
For this purpose, you can find various online tools such as CrossBrowser Testing that lets you test for desktop as well as mobile browsers.
3. Monitor Your Online Traffic
Tons of people are running eCommerce stores but not many of them have any idea about their daily traffic. Monitoring online traffic is a way of measuring your success so you should check-in with various options that facilitate monitoring. If your web host does the analysis for you, then you are all set. However, you can also utilize free Google Analytics tool to get information regarding the page that enjoys the most attention. On top of this, you can also get information concerning the bounce rate, how much time each visitor spends on your website and more.
4. Introduce Various Payment Options
PayPal is the least resistant payment method that takes a few seconds to set up and is manageable. Because of this, many starters often limit their payment method to PayPal. There is nothing wrong with just sticking with a single payment method. However, once you expand your operations, it is better to be inclusive when it comes to various payment options.
The integration of credit cards as your payment option is not difficult since many developers can help you with that. If you are hosting your website on Magento, you just need to hire a couple of best Magento developers, and you will be all set!
5. Put Contact Information on Full Display
The contact information is necessary for such instances when the users need to get in touch with you regarding anything. If this key information is missing from your website, it can easily disrupt user’s shopping spree. Many website owners avoid displaying their contact information, which is only fine if you are just starting your business.
On the other hand, if a few months have gone by and you still have not made your contact information visible, then you might be losing clients unintentionally. Also, keep in mind that the contact information does not necessarily have to be a phone number; it could be an email address, contact form, address or links to social media profiles.
6. Opt for Easy Navigation
Easy navigation matters especially when it comes to eCommerce websites. Such websites have tons of categories, with category catering to visitor’s unique needs. This is why it is necessary to make them as accessible as possible. This, you can achieve by having a simplified navigation process that has various droplines, dropdown menus and flyouts.
7. Update Your Content
Content that once looked good might not always look good. As your business starts to expand, so should your content needs. That being said, you do not want to promote your new products with the same old tweaked content. Considering this, it is mandatory to update your content on a monthly basis because content also has a shelf life and content more than six months old generally needs to go.
Additionally, updating your content does not take a toll on your ranking; unless, you opt for a new SEO strategy that threatens your existing keyword strategy. On the other hand, if you stay true to your major keywords and incorporate them into your new content strategy, you will be all set.
8. Broken Links and Redirects
Nothing damages the smooth running of a website better than broken links and 404 error web pages. Such instances not only destroy the website’s credibility, but it also gets the website punished by Google. To be on the safer side, install the Google Webmaster tool as it checks the overall performance and brings attention to the areas that need a facelift. Additionally, you can also set up redirects for 404 error pages. So if someone ends up on an error page, they will be redirected to a working page. You can also use the Webmaster tool to fix your dead pages. To find more related information, please read this article.
For an eCommerce website, providing a smooth website experience is mandatory. Since the online business depends on the clients, it becomes mandatory to provide them with a website that works fine across all mediums. With that in mind, we ask you to go through the article and test your website against the above-mentioned strategies. Doing so may positively impact your eCommerce online set up, which might increase your revenue!
About the Author:
Anne Taylor is a serial blogger with technical and business background. She loves writing about digital marketing, IT industry and workplace productivity. She is currently the content writer for Hire PHP Developers.