Hashtags and keywords have a lot of similarities. They’re both language-based and they’re both powerful ways to get discovered online, for a start. They can even signal intent. For example, if someone arrives at your site after searching for “buy new shoes,” they’re more likely to be ready to make a purchase than if they were searching for “U.S. and UK shoe sizes.”
Don’t get the two of them confused, though. Hashtags are used to aid discoverability on social networking sites, while keywords are written into your web content to increase the chances of you being discovered through search engines. Both are important, especially given that Google receives over 60,000 searches per second and that there are nearly 3 billion social media users from across the globe.
The good news is that there can be a crossover, and it’s not unusual to find that you’re using some of the same words and phrases both as hashtags and as keywords. The key is knowing how to make the most of the two from a strategic point of view, and that’s where this article comes in. Here’s how to make the most of keywords and hashtags.
1. Tap into your Existing Audience
Creating the content is the easy part thanks to the gig economy and sites like Upwork and write-my-essay-for-me.com. The hard part is making sure that content is specifically designed with your target audience in mind. One way to do this is to check your analytics and to see what your existing customers are searching for. Then you can create content that uses those keywords to bring in more of the people who are already buying from you.
2. Introduce Yourself to New Audiences
Keywords and hashtags are also great for when you want to reach out to new audiences. If you’re launching in a new geographical region, for example, you can start to use local keywords to bring in people from those areas. When it comes to hashtags, you can branch out into new areas, industries and demographics by simply finding out which ones your new target audience is using.
3. Tailor the Hashtag to the Social Network
Different social networking sites use hashtags in different ways. On Instagram, for example, many brands are using hashtags as the new @mention to make it easier for them to respond to queries. You may also need to consider using different hashtags on different social networks, depending on their popularity.
4. Use Keywords that Reflect how People Speak
Whether you’re creating content yourself or you’re working with a provider like https://www.collegessaywriter.com/, you’ll want to make sure that the keywords you’re using reflect the way that people actually speak. For example, there’s no point using “omnibus” to refer to a vehicle because everyone just calls them buses.
5. Use Trending Hashtags
Most professional marketers begin their research by looking at what’s trending. Tying trends into your content and your hashtags can help you get discovered and to take part in the wider conversation, rather than publishing your content in a silo.
6. Use Branded and Unbranded Hashtags
Unbranded hashtags refer to hashtags that use generic terms that aren’t tied back to any specific brand (i.e. cars), while branded hashtags use brand-specific terms (i.e. Ford). You can also apply this approach to the way that you use keywords. Consider using both branded and broad terms, so if your company provides assignment help, you’d want to use “essay writing” as a keyword as well as your company name.
7. Set up Google Alerts and Use Research Tools
Google Alerts allows you to enter your hashtags and keywords as search terms and to receive automated email updates every time a new page that matches those terms is added to its index. While you’re at it, use hashtag research tools like Hashtagify.me, and consider using tools like Grammarly or Rushmyessay if you need help producing enough content to meet the demand.
8. Go Long Tail
Short tail keywords are terms like “holiday,” while long tail keywords refer to those made up of multiple words such as “last minute holiday in Europe.” Long tail keywords typically receive fewer searches and bring in less traffic, but they also signal purchase intent and can track down people who are more ready to buy from you.
Social media and digital marketing are all about relevancy, which is why it’s so important for you to identify relevant keywords and hashtags. In the early days of digital marketing, “black hat” webmasters used to stuff their pages with keywords to bring in as many visitors as possible through search engines. Nowadays, this approach will get your website blacklisted – and even if it doesn’t, your visitors will be irrelevant and unlikely to convert into customers.
With a bit of luck, the tips that we’ve shared here will help you to level up the way that you use keywords and hashtags and to take your business to the next level. Good luck!
About the Author:
Alexandra Reay is an editor and professional writer for UK BestEssays. She is fond of horse-riding, reading and rock music. Alexandra keeps her spirit in writing fluent articles as well. Meet her on Twitter.