The Importance of Lead Validation

Even the best Internet marketing campaigns generate a lot of garbage in addition to sales leads — as a matter of fact, our extensive research, discussed in the presentation below, indicates that half of a company’s website conversions are likely to be non-leads.

Smart companies add lead validation to their marketing campaign process, to separate true leads from non-leads, and then track the leads back to their marketing source (SEO, PPC, email, etc.). Lead validation is done the old-fashioned way, by reading every website form submission and listening to recordings of phone inquiries.

Why is lead validation so critical to building a full sales pipeline? Review the presentation now to learn why this will take your online marketing to the next level.

Check out these other awesome articles to learn all about how lead qualification is essential for the success of your marketing campaigns and sales strategies:

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Written by: Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.

Written by Aaron Wittersheim, is an accomplished entrepreneur with more than 20 years of business and technology experience. He is Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.