Research
The Leap of Artificial Intelligence in Latin America: the next leapfrog after WhatsApp, PIX, and Mobile Banking
Brazil is the second-largest user of Generative AI in the world, yet ranks 58th in deep enterprise adoption. In this exclusive report, understand why that contrast opens the widest window of opportunity the region has seen in 20 years.
Latin America adopted AI faster than almost anyone. What is missing is putting it to work.
Adoption is massive and return is concentrated: 78% of organizations already use AI, yet only 39% report any EBIT impact. The gap is not in the model. It is in the architecture that connects AI to the real work of operations.
78%
39%
5%
260%
In practice, the shift is from AI connected to the system to AI orchestrating the process. Pipefy is the layer that governs the critical processes crossing your core systems, without replacing SAP, Salesforce, Workday, ServiceNow, or Microsoft 365 — in days, not months.
Why is this report a relevant read for operations and IT leaders?
Understand the region's leapfrog window
High population familiarity with Generative AI, low structured enterprise adoption, and no decades of legacy to refactor. The same pattern behind WhatsApp, PIX, and mobile banking.
See where AI value gets lost
Only 25% of organizations moved 40% or more of their AI experiments into production. The report shows what separates those who capture value from those still stuck in pilots.
See the design that works in production
A layer above the stack with no replacement, governance embedded in the flow, and the AI each team already uses executing governed processes, with three documented cases.
