PR Management

TEMPLATE

Pipefy’s PR Management Template is a step-by-step process specially designed to help you standardize, centralize and organize your press release requests and get them done quickly.

This template comes with detailed instructions that will help you get all the right information from the requester and will guide you through the press release elaboration.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Backlog

  1. What’s the due date?
  2. Who’s responsible for this press release?

Layout

  1. What’s the headline?
  2. Press release brief:
  3. What’s the supporting information?
  4. What’s the company information?

Content

  1. Attach the first draft
  2. Review and feedback on the first draft
    • Check for clichés
    • Check grammar
    • Check spelling
    • Check punctuation
  3. Attach the 2nd draft
    • Check for clichés
    • Check grammar
    • Check spelling
    • Check punctuation
  4. Attach the final version

Distribution

  1. What type of online media will you send the press release to?
    • Online newspaper
    • Online magazines
    • Online radio stations
    • Online TV networks
    • Specialized websites
    • Blogs
  2. What type of print media will you send the press release to?
    • Editors or assignment desk at newspapers
    • Trade newspapers
    • Magazines
  3. What type of broadcast media will you send the press release to?
    • Reach out to program directors
    • Reach out to producers
    • Reach out to reporters
  4. Use Pipefy’s database feature
  5. Or attach a spreadsheet with the media contacts

Follow Up

  1. Online media follow-up
    • Check the online media contacts to make sure they published the release
    • Send them a thank you note (if they published it)
    • Send them a follow-up note (if they didn’t publish it)
  2. Print media follow-up
    • Check the print media contacts to make sure they published the release
    • Send them a thank you note (if they published it)
    • Send them a follow-up note (if they didn’t publish it)
  3. Broadcast media follow-up
    • Check the broadcast media contacts to make sure they published the release
    • Send them a thank you note (if they published it)
    • Send them a follow-up note (if they didn’t publish it)

Done

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