PR Management

Template

Pipefy’s PR Management Template is a step-by-step process specially designed to help you standardize, centralize and organize your press release requests and get them done quickly.

This template comes with detailed instructions that will help you get all the right information from the requester and will guide you through the press release elaboration.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Layout

Time to set the ground for the press release production: prepare the headline, brief and support information.

  • 1. What's the headline?

  • 2. Press release brief:

  • 3. What's the supporting information?

  • 4. What's the company information?

Content

Show time! Use all the information you’ve gathered and write the press release! After reviewing your work, attach the PR final version.

  • 1. Attach the first draft

  • 2. Review and feedback on the first draft

    • Check for clichés
    • Check grammar
    • Check spelling
    • Check punctuation
  • 3. Attach the 2nd draft

    • Check for clichés
    • Check grammar
    • Check spelling
    • Check punctuation
  • 4. Attach the final version

Distribution

Time to plan the distribution. Check what type of media you’ll distribute the press release to. Use Pipefy’s database to keep track of the contacts.

  • 1. What type of online media will you send the press release to?

    • Online newspaper
    • Online magazines
    • Online radio stations
    • Online TV networks
    • Specialized websites
    • Blogs
  • 2. What type of print media will you send the press release to?

    • Editors or assignment desk at newspapers
    • Trade newspapers
    • Magazines
  • 3. What type of broadcast media will you send the press release to?

    • Reach out to program directors
    • Reach out to producers
    • Reach out to reporters
  • 4. Use Pipefy's database feaure

  • 5. Or attach a spreadsheet with the media contacts

Follow-up

Time to check if the press release was distributed. Check with all the contacts to see if it was published and where.

  • 1. Online media follow-up

    • Check the online media contacts to make sure they published the release
    • Send them a thank you note (if they published it)
    • Send them a follow-up note (if they didn't publish it)
  • 2. Print media follow-up

    • Check the print media contacts to make sure they published the release
    • Send them a thank you note (if they published it)
    • Send them a follow-up note (if they didn't publish it)
  • 3. Broadcast media follow-up

    • Check the broadcast media contacts to make sure they published the release
    • Send them a thank you note (if they published it)
    • Send them a follow-up note (if they didn't publish it)

Done

These are all the published and finalized press releases!

Archived

These are the press releases that, for some reason, couldn’t be finished.

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