AI Agents

Lead Scoring Agent

We have 200 leads in the queue. Which ones should the SDR team focus on now?

Lead Scoring Agent

I'm analyzing the fit variables (company size, sector) and interest (materials downloaded, time on site) to assign a score from 0 to 100 according to our Ideal Customer Profile (ICP).

I noticed that a group of leads from the 'Textile Industry' has a high fit score, but interest has dropped drastically in the last 7 days, while 'Technology' leads with an average fit have record engagement.

I recalculated the scoring and prioritized the 'Technology' leads that are 'hot' at the top of the pipeline. I've already automatically routed the top 10 to the SDRs specializing in the sector to ensure a quick first contact.

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What this Agent solves for you

What it does

Analyzes variables to score leads according to the Ideal Customer Profile (ICP) and prioritize them.

Automated activities

Calculation of fit and interest scores
Identification of leads ready for contact
Automatic routing to the responsible SDR.

Agent Subfunction

Leads on standby
Qualified

Results and impact

Lead qualification 75%

faster

+40%

increase in qualified lead conversion

100%

visibility into the qualification funnel.

Your life gets faster with Pipefy AI Agents

75% faster

Traditional path

2–4 hours

With Pipefy AI Agent

30 min–1 hour

Frequently Asked Questions about Pipefy AI Agents

Read frequently asked questions about Pipefy AI Agents.

What is the Lead Scoring Agent and how does it work?

The Lead Scoring Agent is a specialized AI Worker within Pipefy's AI-Powered Lead Qualification solution. It executes operational steps autonomously — making decisions within its defined scope, triggering approvals, and maintaining full traceability of each action. Unlike manual processes, it operates seamlessly integrated with the workflow, from start to finish, with native human oversight built in.

How much does it cost to use the Lead Scoring Agent in Pipefy?

The cost of the Lead Scoring Agent in Pipefy varies based on process volume, number of users, and the integrations required with your company's systems. Plans are scalable and adapt to operations of any size — from teams just getting started to large enterprise operations. Talk to our team to receive a personalized proposal.

What is the difference between the Lead Scoring Agent and manual processes?

While manual processes rely on manual intervention at every step, the Lead Scoring Agent executes tasks autonomously, records the reasoning behind each decision, and enables real-time oversight. This results in faster cycles, less rework, and 100% traceability of actions — without giving up human control where it matters most.

How do I choose the best Lead Scoring agent for my company?

To choose the right Lead Scoring agent, evaluate: ability to integrate with your current systems, governance and traceability of agent decisions, ease of configuration without relying on IT, and support for complex processes with exceptions. Also check the vendor's track record with clients in your industry and real implementation case studies.