3 Steps to Building Marketing Campaigns People will Love
No matter how great the product or the service you provide is, people need more than just colorful features and detailed how-tos to feel moved to make the decision of buying what you have to offer. A…
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The Spotify Model: Leading disruptive transformations with Lean and Agile mindsets
Spotify is the ultimate audio streaming platform in the world with more than 230 million users in different countries, so you’re probably familiar with it. The story behind its worldwide success…
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Unlocking high levels of quality with Lean in the healthcare system
When it comes to the healthcare system we can find different approaches on how Lean can help companies or hospitals develop better and more efficient ways to handle its procedures and processes….
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Squashing Bugs and Taking Names: Pipefy’s Engineering Team Holds Bugathon to Take On Annoying Bugs
This weekend, while many of us were sound asleep, Pipefy’s Engineering team was already hard at work going after bugs—software bugs, that is. On Saturday, a Bugathon focused on addressing faults…
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From Developers to DIVAlopers: Two Women Share What it’s Like to Work for Pipefy
It’s no secret that it’s not always easy being a woman in the engineering field. We interviewed two Pipefy developers who are tackling outdated gender stereotypes to help make Pipefy the ultimate…
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How Being Customer-Centric and Data-Driven is Leading Nubank to Lean Mastery | An Interview with Jefferson Gonçalves
If there’s one thing that is getting clearer investment after investment, is that Brazilian startups have great potential to grow fast and globally. I’m really proud to follow this market development…
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This is Why You Should Use Landing Pages in Your Marketing Strategy
“Google it!” This is the most common phrase the contemporary consumer says before solving a problem or answering a question. A study showed that in 2020, there will be 2.05 billion digital…
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A Guide to Gracefully Accepting Performance Feedback
Criticism, even in its most constructive form, puts humans on the defense. It’s a natural reaction, but it isn’t necessarily the most professional one. Responding to every gut reaction, after all, would…
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What is Gemba and how to perform a game-changing Gemba Walk
When we step into the Lean world, it’s inevitable to bump into a bunch of Japanese words that may seem weird at first glance. Don’t worry, they stand for different concepts, practices and tools…
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Becoming a Workplace of Courteous Dissent
Great minds think alike? Or fools seldom differ? American political activist and founding father Thomas Paine once said: “I do not believe that any two men, on what are called doctrinal points,…
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How to Build a Future-Proof Company, With Clarisse Gomes
The Innovation Manager at Deloitte Brazil explains how bringing performance and innovation together can help you build a future-proof company As a civil engineer, Clarisse noticed how bureaucratic…
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How to Have Better and Faster Processes With Value Stream Mapping (VSM)
Have you ever wondered about the number of steps that things around you have to go through before acquiring the final shape you see? We’re talking about services, smartphones, furniture, clothing…
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