Pain points
Incomplete briefs
Lack of context
Multiple back-and-forths for adjustments
Automated activities
Standardized form
Automatic request logging
Organization of essential details
Agentic AI: strategic impact on content creation management
Use case: Content Creation
Unstructured
3 days
(24 hours)
- Incomplete briefs and constant rework
- Manual iterations between writers and reviewers
- Lack of standardization and version control
0 %
Structured
1 day
(8 hours)
- Standardized, centralized briefs
- Request queue with clear prioritization
- Fewer back-and-forths between requester and creators
67 %
Automated
6 hours
(6 hours)
- Automated notifications and smart assignment
- Embedded checklists and validation rules
- Reduced manual work coordinating the workflow
75 %
Agentic
Minutes
- AI generates content from the initial brief
- Agents refine and evolve versions automatically
- Reviewer approves quickly without rework
Meet the AI Agents that power your content creation process
Agents automate generation, refinement, and content readiness—speeding delivery and reducing errors.
Initial Draft Agent
Analyzes the complete brief and creates the first version of the content based on the context provided.
Automated activities:
- Interprets requester specifications and requirements
- Generates the initial content draft (copy, description, key points)
- Adapts language to the requested asset type
Refinement Agent
Evolves the generated content by adjusting tone, depth, clarity, and consistency across the brief elements.
Automated activities:
- Refines and restructures previously generated text
- Ensures alignment with the asset goal
- Adjusts formats (social post, email, script, etc.)
See how Pipefy turns content creation into an intelligent workflow.
Stage
Pain points
Automated activities
AI Agents
80% less time to produce content
A significant reduction in the creation cycle—from idea to final approval.
3x more deliveries per month with the same team
Productivity increases with automation and generative AI.
90% less manual rework
Content is created ready to go—reviewed and aligned to the brief.
Become a Pipefy expert: master AI Agent creation and take your processes to the next level.
Learn hands-on how to build, automate, and scale your processes end to end in Pipefy Academy.
What you’ll learn:
Build and organize your processes
Create forms and portals to centralize requests. Structure pipes and cards to track tasks with clarity and control.
Manage information with ease
Build custom databases and keep your team’s data always up to date and connected.
Automate and accelerate results
Eliminate manual tasks with automation, AI Agents, and email tools that work for you.
Analyze and improve your operation
Create reports, interfaces, and dashboards to visualize metrics, spot bottlenecks, and make data-driven decisions.
Start the Process Manager course now
Learn to use Pipefy strategically, build your first agent from scratch, and gain autonomy to scale your workflows—and gain autonomy to scale your workflows.
Access the courseGet answers, learn more, and connect with other specialists.
Join conversations, share best practices, and discover new ways to supercharge your processes.
Access Pipefy CommunityFrequently asked questions
If you need help, we’re here to guide you and provide full support
How does AI help with content creation?
Pipefy’s AI Agents generate, refine, and adjust complete content versions before human review, reducing time, rework, and inconsistencies.
Can the process be customized?
Yes. You can tailor forms, agents, stages, and automations to match your operation and the type of content your team produces.
Does the solution support different content formats?
Yes. Agents can produce posts, blogs, scripts, emails, technical descriptions, and other formats used by Marketing teams.
How does Pipefy reduce rework in creation?
Content reaches reviewers already structured and aligned to the brief, because agents handle inconsistencies and automatically refine it before approval.
Do I need a technical team to set it up?
No. Pipefy is no-code, so Marketing can configure everything independently, without relying on IT.
Can I request new content versions automatically?
Yes. Reviewers can trigger new rounds with the agents directly on the card, speeding updates without opening new requests.
Does the process keep a version history?
Yes. Each agent round and each review decision is logged, ensuring traceability and control.
Can it integrate with external tools?
Yes. You can connect Pipefy to DAMs, CRMs, CMSs, and other Marketing platforms via native integrations or API.
Does AI follow our brand voice?
Yes. Agents learn from the brief, style rules, and references your team provides—ensuring consistency with your brand identity.
How long does it take to implement Pipefy’s AI Agents for content creation and see results?
Pipefy’s AI Agents are quickly configured in a no-code studio, enabling AI-powered content creation workflows to go live in just a few days.
With unified orchestration and built-in governance, you can generate measurable impact and ROI in days—not months.
The platform global leaders trust to innovate and scale
Pipefy is one of the market’s most respected platforms, recognized by leaders for its innovation, robustness, and operational impact.
With Pipefy, your data security is a priority.
Pipefy is the only platform that combines process automation with built-in governance and enterprise-grade security—delivering compliance, full auditability, and precise control over AI and sensitive data.
Artificial intelligence, made real in your daily work
Only Pipefy combines simple setup, hundreds of integrations, governance certifications, and an incredible user experience for your teams. All without overloading your technical team.
