Success Story
CTA Smart and the secret to growing sales by 300%
To structure its sales operations and gain visibility into business metrics, CTA Smart adopted Pipefy’s CRM to standardize processes, automate workflows, and connect its entire operation with AI.
Fuel
Brazil
60
employeesCRM
The challenge
CTA Smart’s leadership struggled to access and manage the company’s operational metrics. Without integrated workflows and clear information flows, the strategic team couldn’t collect consistent data.
“Centralizing CTA’s operational processes in Pipefy has greatly improved customer engagement and enabled faster support responses,” emphasizes Bruno Lopes, CEO of CTA Smart. Before implementing the tool, the lack of visibility into the status of each service request and negotiation prevented the company from scaling its operations quickly.
The solution
The company chose Pipefy because it is a customizable and flexible solution, enabling an organized flow of information across teams. With strategic support from Píer Partners, a consultancy specializing in operational efficiency and SaaS process implementation, CTA Smart used Pipefy’s CRM to automate and connect its entire operation.
The system enabled the team to establish clear processes, set defined deadlines, and track key performance indicators (KPIs). By eliminating manual bottlenecks, CTA Smart began making data-driven decisions, ensuring greater control over both support and sales.
Results and impact
300%
Sales growth
53%
Reduction in the sales cycle
95%
of employees using Pipefy
Centralizing processes in Pipefy and gaining clear data visibility drove a 300% increase in sales, taking CTA Smart’s operations to a new level. By optimizing more than 40 workflows, the company ensured standardized and consistent operations across multiple areas.
The direct impact on efficiency was reflected in faster deal closures, with a 53% reduction in the sales cycle: the average time dropped from 90 to 42 days. “Even with a lean team, we were able to reduce our service SLA, and we now have more clarity on which improvements to implement in our services and products,” says Geovane Pasternak, Operations Manager at CTA Smart.
The high internal adoption rate, 95% of employees using the tool, demonstrates the standardization achieved across the organization. With clear processes and defined deadlines, CTA Smart scaled its sales and support operations while maintaining high performance and control over strategic indicators.
About CTA Smart
CTA Smart is the national leader in internal fuel supply control and management, with more than 10 years of market experience. The company offers automation solutions that help customers across more than 3,000 fueling points optimize fleet management and reduce operating costs, managing around 1 billion liters of fuel annually.
“With clear processes, defined deadlines, and performance indicators established across multiple areas, we can make faster and clearer decisions.”
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