The Employee Journey: Creating micro experiences for your employees

Marina Agranionih
Como criamos microexperiências no Pipefy

When you think about an employee’s journey within a company you might lead towards HR processes like recruitment and selection processes, employee onboarding, performance evaluations, promotions, employee offboarding, and so on. But, there is so much opportunity to create personal and meaningful experiences outside of the day-to-day logistics.

These small, but meaningful touches are called micro experiences. Specifically, micro experiences are a set of interactions that occur throughout the employee’s journey at a company. They can make a difference in employee retention and employer reputation.

Advanced planning, budgeting and processes can structure these experiences so they happen on a regular cadence and adhere to the company budget.

Here at Pipefy, we’re a people-first company. We believe that investing in our people and their experiences will make them more compelled to better invest in their work. We plan micro experiences so that people feel good, welcomed, respected, and comfortable working for our company.

Here are some of the micro experiences we create for our team at Pipefy:

Surprise Snack

People love food! As one of our standard benefits, we have several types of food available for our employees: coffee, bread, cookies, fruit, tea, cereal, yogurt, coconut water, among others. This makes coffee breaks, or “coffee time”, as we like to call it, a relaxed environment for people to talk, exchange ideas, think about innovations, and interact with each other.

Once a month, we host what we call a surprise snack – which is nothing more than a special treat, but the team loves it. Creativity is important to make a big impact. Some of our surprise snacks have been açaí, American pancakes, a chocolate cascade, ice cream, “tacho de brigadeiro” (a traditional Brazilian dish), sweet popcorn, coxinha (also traditional in Brazil) and several other things.

Dia de Açaí no Pipefy

The benefits of these experiences are countless. First of all, who doesn’t like to be surprised by a random treat in the middle of the afternoon? However, more than just trying to surprise our team, we understand how important the surprise snack is for their mental health. It provides a moment for everyone to stop, pause their work tasks, talk to people, and get away from their working environment. It is also a great opportunity for teams to connect, which is especially important for teams who have joint daily goals, like sales.

Random Lunch

Here at Pipefy our teams are very connected in the sense that everyone wants to get to know everyone else. But, as we grew very quickly, sometimes it became difficult to connect with one another.

With that in mind, we created “the random lunch”. We randomly draw two or three people from our company to have lunch together and to have the opportunity to get to know each other better and talk about anything that comes to mind.

Random lunch no Pipefy

This is a cool activity for people to bond with colleagues who they don’t have direct interaction with on a daily basis. Besides that, it is an opportunity to meet professionals from different fields. And, of course, to exchange experiences.

Random lunch durante o trabalho remoto no Pipefy


Knowing the importance of developing ties between people at Pipefy, we’ve created some clubs that bring people with common interests together so they can do activities outside of working hours.

The idea is super simple!

Each club must have a leader responsible for calling everyone to participate and for managing activities. We have several clubs: women’s soccer, men’s soccer, photography, crafts, board games. We receive feedback that lasting friendships have been made and professional disagreements solved as a result of these clubs.

At the soccer club, for example, members even made an exclusive Pipefy uniform to participate in championships with other startups in Curitiba, Brazil.

Time de futebol masculino do Pipefy

One of our values at Pipefy is “enjoy the ride”. And we take that seriously! We’re helping facilitate that with these micro experiences. We want to make each employee’s journey engaging, interesting, and enjoyable.

Written by
Marina Agranionih
HoneyBadger from the Curitiba office, she is responsible for the Culture and Endomarketing at Pipefy's People Team.

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