An employer value proposition (EVP) is a strategic statement developed by a company to define how it wishes to be perceived by current and future employees.
Not only does it embody your company’s vision, mission, values, and ideals, it is also the first step you have to take before you can start working on employer branding (which is said to be one of the best talent attraction and acquisition strategies). It should take into account practical benefits for employees, such as learning, development, and growth opportunities within your organizational structure.
The vast majority of well-known companies (especially the ones that rely heavily on employer branding such as Google, Facebook, and other tech powerhouse companies) have one thing in common: a well-defined, unique, and clear employer value proposition.
Employer Value Proposition defined
An EVP’s greater goal is to clearly let people know what it expects from their employees and what it has to offer them in return. It’s because of a well defined EVP that people can assert they want to work for a company without having actually worked there before.
Defining an EVP requires your company to have a targeted approach. Having one strengthens your corporate brand, helps establish your company as a desirable employer and, therefore, drives talent attraction and acquisition efforts.
Why should your company have an Employer Value Proposition?
If you know about the law of supply and demand, you know that when there is a short supply and a high demand (more companies looking to hire than there are qualified candidates), your company can achieve competitive advantage by either offering the highest salaries and benefits or differentiating yourself from your competitors in some other way.
Negative impacts of not having a Employer Value Proposition
What to consider when starting to build your EVP?
If you were making a job offer for a candidate, what arguments would you make to convince them to choose your company over another?
*Head of Customer Support @Pipefy. Isabelle Wuilleumier Salemme uses her extensive Pipefy knowledge to help users make the best of Pipefy via support and writing informative content pieces. Besides being in charge of support, she’s an avid reader, a coffee lover, and a professional photographer.