Marketing Tools for Small Businesses


The online environment has made it easy to start up a business that has the potential to conquer the worldwide market with nothing but quality management and a unique business idea.

The online environment has made it easy to start up a business that has the potential to conquer the worldwide market with nothing but quality management and a unique business idea. However, the fact that there are so many new small businesses available, makes it more difficult to reach the audience and create a recognizable brand. Large corporate brands have it easy with their extensive budgets and well-paid experts who can spin any idea into pure gold. Nevertheless, small businesses can prosper using various marketing tools that make up for lack of manpower. Let’s take a look at some of the best options on the market. This is a free browser-based piece of software developed by, you guessed it, Google, that provides a series of useful information regarding the performance of your website. What’s good about Google Analytics is that it allows you to keep track of multiple websites, which means you can seamlessly keep up with all of your online platforms.  There’s really a lot of ways in which GA can help you drive your business forward. It allows you to keep track of the number of visitors to your website in different timeframes, which can help you understand when you have the most traffic. Furthermore, anything you wanted to know about your target audience like their age, geo-location, income or even what they usually type into the Google search bar to reach your website. The keyword element is especially important because it can help you understand which keywords you should place into your content to attract a larger audience to your page.  Moreover, Google Analytics can help you understand how the visitors behave on your website, where they spend the most and where the last time, what type of content attracts them to learn more and what makes the visitors leave your website. All of this information allows you to improve your marketing efforts as if you’re paying for a team of skilled experts.  Working in a dynamic environment means always wrestling with new requests, keeping an eye on pending tasks and making sure that every customer is being taken care of in a timely and professional manner. For scaling business that experiences a sudden growth of customers, it might become a challenge to serve everyone equally, but until the fresh blood is recruited and new team members jump on the bandwagon, your entire process can come to a halt, resulting in disaster. For this reason, uninterrupted process management is a priority. This is exactly what the Pipefy platform provides. This useful digital tool allows you to automate your work process and keep every task in order. As soon as one part of the work progress is complete, the system triggers the start of the following step, until the entire workflow is complete. Let’s say you run an essay writing service reviews platform and you have a ton of clients that want to publish reviews with your company. No matter if the content comes from your team members, clients or an outsourcing agency that you collaborate with, with Pipefly, you have the ability to publish reviews as soon as the content is ready, and there’s no fear of mixing up the orders or losing track of the publishing date. Social media platforms have become an integral part of our daily lives, but also an important arena for business owners to fight for their share of the market. With Facebook and Instagram attracting billions of users on a daily basis, it would be unwise to avoid leaving your footprint in a social network sandbox. However, posting regularly, keeping track of the audience engagement and replying to each and every member of the audience can be a daunting. That’s why it’s always a good idea to reach out to digital solutions that will facilitate social media account management.  Hootsuite is a digital tool that allows you to manage all of your social media profiles through a single dashboard. You can schedule posts for publishing depending on your marketing strategy requirements and make sure that your social media followers have fresh content for months in advance while you are busy dealing with business priorities. Furthermore, you can also use a series of reporting features that allow you to analyze the success of your campaign, audience engagement and use all of that data to push your business forward. Hootsuite also allows you to track where your brand is mentioned, so you can jump in and track the situation on that post, making sure the discussion isn’t headed in the wrong direction. These are just some of the software tools that can make your business better. As a small business operation, it’s of utmost importance to preserve as many resources as possible and use what you have wisely because it’s all but impossible to outspend the larger competitors.

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