The difference between traditional marketing and growth hacking

Have you ever heard of the term “Growth Hacker”? If you have ever been involved in the marketing of startups, you likely are rather familiar with what those within the industry refer to as growth hacking.

While growth hacking can often be confused for a form of marketing, there actually are some major differences, and since growth marketing is now here to stay, you are going to need to be aware of what sets them apart. Here is a brief look at the differences between growth hacking and other forms of traditional marketing.

What’s the difference between Growth Hacking and Traditional Marketing?

Nothing Is Guaranteed In The World of Startups

Startup organizations usually carry a great deal of uncertainty because it isn’t always easy to identify a customer base and prove that the customer needs the product all within a short period of time.

This is why the main goal of growth hackers is to simply spread the word and get sales, while the goal of marketers is to improve the overall marketing efforts for the long haul.

Growth Hackers Are Prepared for Astronomical Growth

There is no question that startups grow quickly. In fact, some startups triple or quadruple their numbers every month. Growth hackers know how to handle this type of rapid growth, while traditional marketers may quickly become overwhelmed.

You Have to Stick to a Tight Budget

Startups don’t have the equity or the resources at their disposal that large, well-established companies do, which is why growth hackers have to know how to increase numbers without the big budget. It really isn’t as easy as it sounds, but professional growth hackers know how to get the job done and stay within a tight budget.

 


You should now have a good idea of how growth hacking differs from marketing. While it is not necessarily a new thing, it sure has become more popular with the development of the modern startup culture.

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Written by Isabelle Salemme, Product content manager at Pipefy. She uses her extensive Pipefy knowledge to write informative pieces teaching users to make the best of Pipefy. Besides being responsible for all product-related content, she's an avid reader, a coffee lover and a professional photographer.