Growth Hacking Experiments


Pipefy’s Growth Hacking Experiments Template compiles the top growth strategies from over 1,200 startups into a best practice process workflow.

Developed by the 500 Startups Distro Team and inspired by Brian Balfour, Growth VP at Hubspot, to bring the best process strategy for creative problem solving.

Here’s what Balfour has to say about The Scientific Method: How to Design & Track Viral Growth Experiments,

It’s not just about viral experiments, we use this as a foundation for everything we do in the growth team at Hubspot

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Template structure

See how this template is structured. As this is just an example, you can customize it.


Describe your experiment: goals, desired impact, and all the necessary info to prioritize your test.

  • 1. What is the success metric?

  • 2. What is your goal?

  • 3. What is the impact on your user base?

    • Low - 0% to 30%
    • Medium - 30% to 70%
    • High - 70% to 100%
  • 4. What's the confidence rate?

    • Low - 0% to 30%
    • Medium - 30% to 70%
    • High - 70% to 100%
  • 5. How much effort will it take?

    • Small
    • Medium
    • Big
  • 6. How will you measure the results?


Run the test, collect data, and determine if the experiment was successful.

  • 1. When did the experiment start?

  • 2. When did the experiment end?

  • 3. Do you need a reminder?


Review your metrics and determine if the experiment achieved the targeted improvement goals.

  • 1. How much % of improve or decrease?

  • 2. Did the test achieve its goal?

    • Yes
    • No
  • 3. What were the results of the experiment?

  • 4. What did you learn from this experiment?


Growth hack success.


Not all experiments will be successful.


Tests that are old, outdated, or no longer relevant.

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