Why use the Growth Hacking Experiments Template?
- Helps yoyu choose a success metric to track during the test
- Allows you to define goals to be achieved by the experiment
- Forecasts the chances of being successful
- Defines where the experiment will impact (awareness, acquisition, activation, conversion, frequency, etc.)
- Properly measures your results
- Defines your experiment’s audience
- Clearly defines your hypothesis
- Shares an effort estimation to run the tests
Growth Hacking Experiments Start Form
- What is your idea?
-
Where does it impact?:
- Acquisition
- Activation
- Retention
- Revenue
- Referral
-
Describe your experiment:
Phases
Brainstorm
Describe your experiment: its goals, desired impact – all the necessary info to prioritize your test.
- 1. What is the success metric?
- 2. What is your goal?
-
3. What is the impact on your user base?
- Low - 0% to 30%
- Medium - 30% to 70%
- High - 70% to 100%
-
4. What's the confidence rate?
- Low - 0% to 30%
- Medium - 30% to 70%
- High - 70% to 100%
-
5. How much effort will it take?
- Small
- Medium
- Big
- 6. How will you measure the results?
Prioritize
Define this experiment’s priority and decide what should be done first, what comes next and what can wait…
-
1. What's the priority?
- Critical
- Top priority
- Neutral
- Low priority
- Unknown
Build it
Here go the tests currently being built by the team. Once they’re ready, start running them as soon as possible.
Test
Show time! Run your cool experiment, collect data and discover if it was successful!
Analyze
Was the experiment a success? Here’s where you’ll check if your experiment achieved its targeted improvement goals.
Winners
Congrats!
Losers
Oh well, we can’t win them all…
Archived
Gathering dust…
