Growth Hacking Experiments Free Template

This Growth Hacking Experiment template was developed by the 500 Startups Distro Team and inspired by Brian Balfour, Growth VP at HubSpot. All of the know-how built into this model will bring a better structure to your experiments, from the brainstorm to the experiment results.

Build a standardized, scalable and optimized growth machine

Building a growth machine is easy with a validated Growth Hacking Experiment template. This template enables you to leverage business results faster and walks you through the entire growth hacking process.

From brainstorming hypotheses and prioritizing experiments, to analyzing results and seeing winners and losers, this template helps you visualize opportunities and easily optimize your operation.

The Growth Hacking Experiment template is highly customizable and adjustable according to your business needs. Edit each phase with different fields like dates, attachments and more, so when it’s time to analyze results, you have everything you need.

This template also comes with a dashboard that is automatically updated with data from your Growth Hacking process. Metrics like the number of running experiments, the number of experiments per metric, and the progress of results towards the goal are available in charts and graphs.

Strengthen your strategy and leverage results

Use a validated Growth Hacking process

This template compiles the top growth strategies from more than 1,200 startups. Confidently follow best practices from a validated process.

Never miss opportunities or ideas again

Centralize all ideas in one place and gain full visibility of the status of your current experiments. Test quickly to get results fast.

Automate your business growth

Pipefy lets you manage experiments from end-to-end, allowing you to track, manage and analyze experiments in an intuitive way.

Create a backlog of hypotheses that will help you hack your growth

The Growth Hacking Experiment template has an internal customizable form in which you submit hypotheses and create a backlog filled with great ideas.

The form’s pre-set version asks you to fill in basic data, like the specific metric that will be impacted and the description of the experiment. But you can easily add different field types and set mandatory information if your process requires more information.

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If the people who will submit experiment ideas don’t have a Pipefy account, you can turn this internal form into a public form with just one click. Share the link with anyone you want, and start receiving centralized experiment ideas!

Adapt the Growth Hacking template according to your needs

The 500 Startups Distro Team developed this template with best practices in mind, but every business has its own rules. The great thing about the Growth Hacking Experiment template is that you can edit it and customize it according to your business policies.

Adjust phases, add mandatory information for each step, automate notifications when an experiment is finished, and even integrate other tools like Google Analytics, VWO, HubSpot and more to Pipefy to build an even more powerful process.

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Measure your progress with a pre-set Growth Hacking dashboard

At any time during your process, you can jump into the pre-built dashboard to track results using charts and graphs.

Keep an eye on the number of running experiments, the number of experiments per metric, and the progress of results towards the goal to continuously improve your Growth Hacking machine and get better results every time.

Adapt this template for your needs and hit the ground running

Fast and simple to deploy

Get started with your process in minutes with this easy-to-use template.


Customize your unique needs without help from the IT department.

Wide app integrations

Connect your ERP, HRIS, CRM, and other existing tools with Pipefy to build a truly integrated operation.

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Since we implemented Pipefy, we have been able to control and automate many processes, from operational and simple processes, such as task management, to business processes, such as executive search professionals (a type of service we provide). Our efficiency increased between 30 and 40% after Pipefy’s implementation.

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