Even the best Internet marketing campaigns generate a lot of garbage in addition to sales leads — as a matter of fact, our extensive research, discussed in the presentation below, indicates that half of a company’s website conversions are likely to be non-leads.
Smart companies add lead validation to their marketing campaign process, to separate true leads from non-leads, and then track the leads back to their marketing source (SEO, PPC, email, etc.). Lead validation is done the old-fashioned way, by reading every website form submission and listening to recordings of phone inquiries.
Why is lead validation so critical to building a full sales pipeline? Review the presentation now to learn why this will take your online marketing to the next level.
Importance of Lead Validation Study by Straight North.
Check out these other awesome articles to learn all about how lead qualification is essential for the success of your marketing campaigns and sales strategies:
- How can marketing help you get better qualified leads
- How can lead qualification help improve your sales results
- Tips to improve your Lead Qualification
- How to better qualify B2B Sales Ready Leads
Written by: Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.