How Adventures decreased its IT SLA by 67% with Pipefy

In 2021, Adventures entered a period of rapid expansion, significantly growing its client base and managed accounts. This fast-paced growth highlighted the risks of relying on informal processes; back-office requests were scattered across Slack, email, and in-person meetings, leading to fragmented data and a lack of standardization.

This lack of structure created critical operational bottlenecks. Requests rarely included the information needed for execution, which made it difficult for managers to track SLAs or extract performance data. Without a clear way to monitor status, team members overwhelmed the administrative staff with constant follow-ups—straining both internal experience and the company’s ability to scale.

To address these misalignments, Adventures adopted Pipefy as its central platform for process management. The implementation focused on building automation and connectivity between key strategic areas, including People and Management, Finance, and IT.

The company built integrated flows where, for example, finalizing a hire in HR automatically triggers an IT request for equipment and access, removing the need for manual follow-ups. The platform also standardized data collection through specific, mandatory forms. Furthermore, Adventures launched a portal on its intranet to centralize all Pipefy forms, giving both users and managers better visibility and autonomy. This no-code setup allowed the Corporate Processes team to maintain and expand workflows quickly, without needing complex development support.

Digital transformation at Adventures generated a direct impact on operational speed.

By automating repetitive tasks and update emails, the company freed up the equivalent of 1,700 hours of manual work per month. In the IT department, agility increased drastically with a 67% reduction in response time.

In Finance, the centralization of flows like Purchasing and Reimbursements allowed rigorous SLA control, establishing an average delivery of just 2 to 3 days.

Adventures is the largest digital brand ecosystem in Latin America, operating in an integrated manner in creation, e-commerce, influence, and technology products and services.

The company builds and scales its own brands in partnership with celebrities, focusing on innovation throughout the consumer journey.