Modelo

Gestão de SEM

O modelo grátis de Gestão de SEM* do Pipefy foi desenvolvido especialmente com base nas melhores práticas de SEM disponíveis no mercado para ajudar a gerenciar as campanhas online da sua empresa.

Este modelo simples permite centralizar as informações de todas as campanhas de SEM, acompanhando os resultados regularmente de forma a facilitar quaisquer modificações necessárias. Determine datas de entrega, keywords primárias, público, dentre outras especificações para aumentar a efetividade das suas ações de SEM.

*Este modelo de processo está em inglês.

**Modelo criado pelo consultor de Métricas e Performance Fernando Kanarski

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Estrutura do modelo

Veja como está estruturado este template, este é apenas uma exemplo, você pode customizá-lo.

Planning

This is where you’ll further define your campaign: ad groups, extensions, start and end date, everything you need to get it going!

  • 1. What are the campaign's ad groups?

  • 2. What are the campaign's ad extensions?

  • 3. What's your budget/day?

  • 4. What are the target results?

  • 5. What's the campaign start date?

  • 6. What's the campaign end date?

  • 7. What are the bidding strategies?

    • Target CPA
    • Manual CPC
    • Optimized CPC
    • Target search page location
    • Maximize clicks
    • Target Outranking Share
    • Target ROAS
  • 8. What's the campaign's display network?

  • 9. What's the campaign's deliver mode?

    • Keyword
    • Site
    • Topic
    • Interest
    • Remarketing
  • 10. When's the next validation date?

Online Campaigns

These are the active campaigns! Keep both eyes open and make notes on how they’re performing!

  • 1. What were the observed positive points?

  • 2. What were the observed negative points?

  • 3. What are the necessary improvements?

  • 4. What were the negative keywords?

  • 5. Set a reminder for the next validation date:

Result Analysis

Time to gather and analyse data to see whether your campaign was a big hit or a big miss.

  • 1. How many clicks did you get with this campaign?

  • 2. What was the average cost per click?

  • 3. What was the total number of conversions?

  • 4. What was the campaign's conversion rate?

  • 5. What was the cost per conversion?

  • 6. What was the overall campaign rating?

    • Excellent
    • Good
    • Average
    • Bad
    • Critical
  • 7. What are your final comments?

  • 8. Task checklist:

    • Pause ads
    • Create reports
    • Review reports
    • Send reports

Finished Campaigns

Done and done! Finished and analysed campaigns!

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