Coplacana achieves 157% ROI with Pipefy

Coplacana plays a decisive role in the agribusiness of São Paulo, providing inputs and assistance to thousands of rural producers. However, with the expansion of the cooperative, operational volume grew in an unstructured manner. Before adopting Pipefy, managing requests from business areas relied on fragmented controls among emails, Excel spreadsheets, ERP systems, and Google Drive folders.

In this scenario, the IT, Credit, and Financial teams dealt daily with a high volume of manual and repetitive activities. This model generated not only rework but also a critical lack of visibility and traceability in end-to-end processes. The absence of automated communication regarding the status or completion of requests made workflows sluggish, leading to missed deadlines and the creation of serious bottlenecks in various approvals.

Due to this lack of structure, the Information Technology department’s backlog was overloaded with stalled requests, preventing the team from focusing on scalable improvements. At the same time, without the standardized issuance of management reports, leaders lacked clear data to make decisions on process improvements, compromising operational fluidity.

In partnership with Befire, a consultancy specializing in Analytics and Process Automation, Coplacana implemented Pipefy to lead its digital transformation. The platform began to act as a unified orchestrator, connecting workflows that previously operated in a manual and fragmented way. Teams such as Administrative, Credit, Financial, and Audit were integrated, allowing for immediate standardization of operational stages.

The solution focused on digitalization and the creation of automations for all repetitive and screening activities. The tool allowed approvals and communications to be segmented, ensuring that managers and requesters were automatically notified whenever the status of a request changed. Additionally, the implementation of SLAs (Service Level Agreements) provided greater visibility and tighter control over lead times of each corporate request.

The adoption curve and the autonomy promoted by the platform also reduced the technical team’s workload. The teams themselves were able to manage and optimize parts of the processes, drastically reducing basic requests to the IT team. In parallel, the board and advisors gained direct access to real-time indicator dashboards, ensuring greater traceability and governance for internal auditing.

The implementation of Pipefy represented a paradigm shift in Coplacana’s operational efficiency. Task automation eliminated the reliance on manual processes, resulting in a direct saving of more than 1,700 work hours. This gain in agility was significantly felt in the financial sector, which processed more than 2,500 credit analyses with a 68% reduction in average response time.

In addition to accelerating daily operations, the centralization of workflows enabled the business to scale more efficiently. Without the constant backlog congestion, technical leaders were able to redirect efforts to high-level innovations. For the cooperative base and the cooperative ecosystem, service delivery became much faster, standardized, and far less vulnerable to process failures.

Founded over 70 years ago and a pioneer in the state of São Paulo, Coplacana (Cooperativa dos Plantadores de Cana do Estado de São Paulo) is one of Brazil’s leading agro-industrial cooperatives. With a strong presence in agribusiness solutions and innovation, the company serves more than 14,000 members, providing inputs, technical assistance, and modern services to foster sustainable and continuous growth in the sector across the country.