MultiCrédito cuts R$60,000 in HR costs automates work company-wide with Pipefy

After four decades of growth, MultiCrédito was running critical processes with almost no visibility. Leadership meetings debated bottlenecks without the data to explain them, because there was no single platform to monitor and improve how work moved through the company. Decisions came from perception, not measurement.

That gap showed up first in HR. With no centralized documentation and no accessible history, the department director needed two to three days to approve a single hire. Every step ran on email and manual tracking, which created rework and slowed hiring to a crawl. The company had well-structured processes but no way to scale them. Growth meant adding operational effort instead of gaining efficiency, which limited how quickly it could respond to demand from the retail and tourism sectors.

MultiCrédito adopted Pipefy to centralize information and automate repetitive work. Rather than integrating directly with legacy systems, the team chose API-based connections that protected data security and kept workflow performance intact. The platform was up and running in about two months. To drive adoption and self-sufficiency, the company made Pipefy Academy certification mandatory before granting any access. That foundation standardized the Kanban method across teams and let each department build and adjust its own workflows without relying on IT. The automation culture that started in HR spread to Sales, Product, and Technology.

With every process standardized in one environment, leadership gained real-time visibility into each stage of work, supported by reports and dashboards configurable by department. What had been scattered, manual control became an automated workflow that could be tracked and audited.

Automation cleared long-standing bottlenecks and gave teams their hours back. HR reclaimed 40 hours a month on administrative tasks, Sales cut 16 hours a month of operational work, and Technical Support saved 64 hours a year by standardizing templates and communications.

The payoff went beyond cost. Leadership could now see every process on a single screen and make decisions backed by data. With the entire hiring chain automated, MultiCrédito scaled its operations without a proportional increase in team effort, while holding quality and control steady.

MultiCrédito is the largest credtech in Brazil. For more than 40 years, it has operated as a multiplatform marketplace for credit intelligence, management, and fraud prevention, with a presence in 20 states and a focus on the retail and tourism sectors. It connects businesses with consumers through payment options including boleto, installment PIX, carnê, check, and cards.