How to Attract and Engage Millennial Talent

Riya Sander
How to Attract and Engage Millennial Talent

By 2025, it is estimated that millennials will make up nearly 75 percent of the workforce. Adopting strategies to retain and attract top millennial talent has never been more important. Millennials are those born between 1980 and 1995. Thus, most of them are in their 30s. It is important that a company understand what attracts millennials to the workplace.

Reach Out to Them in the Right Manner

Recruiting millennial employees via newspaper ads will not work out very well. For you to attract them, use the internet. You need to utilize content marketing in the right manner and understand how to use SEO. Unlike other previous generations, millennials have been born into a booming economy. As a result, they have many choices when it comes to picking employers.

Like everything else, this generation first reads reviews online before picking an employer. A company needs to be presentable online and clearly make a case for why an employee should work for them. For instance, your site needs to be optimized for mobile devices. Millennials often search for job openings online. You will also need to embrace social media marketing. After all, nearly all millennials are on at least one popular social media platform.

Make Your Company an Attractive Place to Work

If you are struggling on how to engage millennials, you need to understand what millennials value more than money. While they would not pass up an opportunity where the pay is good, they are more likely to pick a company with a good social responsibility program. They want to feel that the company for which they work for cares about humanity and the environment. For instance, they want to work for a firm that sources its raw materials from known sources and does not utilize slave labor. They also value firms them recognize them as a person.

They Love Flexibility

Past generations did not value the work/life balance. Millennials want a balanced social life, active family life and the ability to work when and where they need to. Rigid work hours won’t work for this generation. Consider posting a mix of part-time, full-time and freelance staff. You will never again miss the opportunity to have top talent working for you.

They Need Growth Opportunities

Millennials are a generation on the move. They want to be able to tour the world before they are too old to do it. Besides that, they are also looking for personal growth. It is important that you pay attention to this. Your office should have a structure in place to ensure that new employees have a shot at growth. Professional and personal development make them feel comfortable about being part of a workplace and increase their chances of sticking around for more than just a few months.

Hire the Right Bosses

Most people work for the person directly overseeing them and not the general organization. It is one of the reasons why people, including millennials, leave a job. If you wish to succeed, you need to look for leaders that millennials can work with. Most millennials today are looking for leaders that are strategic thinkers, personable, inspirational and visionary. Take a closer look at how you promote leaders within your organization and get an edge on the competition.

Invest in the Latest Technology

In the past generations, technology was frowned upon since it was thought to be stealing jobs. However, millennials have a different attitude. They have actually embraced technology. This generation is quite tech-savvy and loves the convenience that technology offers.

If your company is using outdated technology, you will have a hard time attracting any millennials. Embrace a modern website, constantly innovate, utilize social media and keep with the times.

Match Millennials to the Skills

Today, only about 28 percent of millennials say that the company at which they work fully utilizes their skills. Employees usually feel disappointed if their skills are not fully utilized. When designing a job ad, ensure it encompasses all the responsibilities a millennial might feel they have. Follow up with your new hires and see if they feel like they are making use of all their skills.

Offer Unusual Rewards and Perks

If you wish to keep millennial talent engaged, it is important to offer them perks and various unusual rewards. When employees are feeling appreciated, they will usually work harder and be more creative. One perk you can offer employees is the ability to work at home. The company might offer employees exclusive parking spots, longer lunch breaks, or the ability to have first dibs on task selections. When your team feels like they are paid more than just the salary for their efforts, productivity shoots up.

Another unusual reward to attract millennials and keep them engaged is to offer prize draw raffles. The raffle might include donations to the employee’s favorite charitable organizations on the company’ dime. Giving away travel vouchers can also work wonders.

The next generation of recruiters is going to have to think outside the box. What has worked in the past will not work with millennials. Companies that succeed are those that manage to adapt their recruitment strategy and bag the top millennial talent.

Written by
Riya Sander
She is an inspired writer, passionate about traveling, lifestyle and encouraging startups. As a freelancer, she understands the importance of productivity at work. Connect with Riya on twitter, @sanderriya.

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