Find out the secrets behind effective sales pipeline management!

Isabelle Wuilleumier Salemme

The usual tactics for meeting sales targets consist mainly on setting aggressive individual quotas for your employees and relying on your top staff to achieve those quotas and at least a satisfactory amount of sales from sub-par or new employees.

Are there any secrets you can use in order to ensure more effective sales pipeline management, apart from those traditional outdated methods?

Yes, you’re right, there are. Stay tuned to find out all about them.

What is a sales pipeline and why is it important to manage it?

A sales pipeline describes an approach to selling founded on the fundamental principles of the sales process.

It describes the set of individual steps your salespeople take all the way from the initial contact with a prospective customer, transforming the lead into a buyer, and seeing the buyer all the way through the active sales process until the sale is complete.

If you are a business owner, chances are you are already using a sales process to guide your sales activities through to the final buying stage.

The sales process is what defines the best steps to take when selling to customers. Each sales step describes everyday tasks and deliverables that need to be accomplished to take the transaction to the next phase in the sale.

You need to know how many stages your sales pipeline should contain. Having too many stages in the sales pipeline is unproductive and inefficient. Six or seven steps are the optimal number of stages for the traditional sales pipeline.

Get to know how your prospects make decisions, and use it to your advantage. Don’t let your clients ‘think about it’ while you are uncertain just what they are thinking about.

Know that it’s okay to shove your customers a little. Do it adequately and you will reap huge rewards. Make suggestions or promote items or features that are currently discounted.

Show the customer that you believe in your product and that confidence can go a long way.

Get responses to your proposals faster and don’t worry about being turned down. The quicker you get them, the better for you.

You should be able to judge when a lead is hot or cold. Don’t spend too much time and effort on leads who are most likely to turn you down when you can be calling others who may be ready to buy.

Ensure you have effective sales pipeline management with Pipefy!

Pipefy’s Sales Pipeline Template is a step-by-step process that was specially developed to enhance your team’s focus and productivity.

This template will guide your team all the way through the steps of the sale: from prospecting, to properly qualifying hot and cold opportunities all the way to effectively closing the deal.

Instead of resorting to fragile spreadsheets or complex and expensive CRM systems, install Pipefy’s free sales template and run your sales pipeline smoothly and without any concerns.

Written by
Isabelle Wuilleumier Salemme
Head of Customer Support @Pipefy. She uses her extensive Pipefy knowledge to help users make the best of Pipefy via support and writing informative content pieces. Besides being in charge of support, she's an avid reader, a coffee lover, and a professional photographer.

Receive our latest posts in your inbox