Nobody likes bottlenecks. They get in the way of both your progress on a project and your overall growth as a company – they’re generally a sign that something’s not quite right with your process. Today we’re going to talk about managing your pipeline the right way to get rid of bottlenecks.
How can pipeline management help get rid of bottlenecks?
To begin with, having a defined and managed sales process is a great way for you to visualize the flow of your sales abstractly. Primarily, your prospective purchases go through the same steps; from a new contact, to prospect, then to lead. This continues until it emerges on the other end as a completed sale.
Although, things are not always this simple, and inevitably some contacts are going to drop off along the way. This is to be expected. Small leaks might not have any severe or adverse effects on your company. They will more than likely not harm or damage it as long as the majority of prospects become completed sales.
Halts in the pipeline can occur when your sales machine does not work together flawlessly, in other words, when something gets stuck in the drain, backing up progress and preventing the leads to flow in the expected rate.
When this happens, strong sales candidates may lose their forward momentum and slowing down and their progress to a snail’s pace or in some cases stopping the process altogether!
As more and more prospects flow into the pipeline with nothing coming out, it understandably starts to back up. This can cause a decrease in profits and even customer conflicts. If the problem is not taken care of – and you don’t manage o get rid of bottlenecks – it could even bring your company completely down.
Thankfully, there are many ways to manage this; eradicate that clog and getting everything flowing freely again. Time to get out the drano – metaphorically speaking, of course!
There are various possible causes for a clogged sales pipeline, and before you can grab the plunger and set things right, you have to carefully figure out where exactly the problem is.
Keeping detailed records of the progress that each prospect so that when potential customers drop out or slow down you can investigate more carefully why and where the misstep may have happened is the best plan of action. Once you discover where the metaphorical clog is, try to proffer a permanent solution, so as to avoid future occurrence.
Never allow a slow or clogged pipeline drown your business in a pool of stagnant potential. Ask your team for ideas, pick their brains and see what you and your team can do to get your pipeline flowing properly.
Getting a different perspective on any problem in life is a valuable problem-solving tool! No matter how you choose to fix bottlenecks, the most important thing is to acknowledge that they exist and to plan actively to fix them.
Manage your Sales Pipeline and get rid of bottlenecks with Pipefy!
Pipefy’s Sales Pipeline Template is a step-by-step process, specially developed to enhance your team’s focus and productivity. It’ll guide them through all the steps of the sale: from prospecting, to properly qualifying hot and cold opportunities all the way to effectively closing the deal.
Instead of resorting to fragile spreadsheets or complex and expensive CRM systems, install Pipefy’s free sales template and run your sales pipeline smoothly and without any concerns.