There can be a multitude of reasons why your sales process is not working as well as expected or not working at all. Today, we’ll present three of the most common reasons your sales may be faltering.
These three reasons can appear separately and individually harm your sales process’ efficiency or as a bundle of disgrace that hits your process on all fronts.
Your sales process isn’t working? This may be why!
Number one, you didn’t catch their attention. Every company will try to draw the attention of their potential customers to their product or service, that’s just how business works. They can do this by using many techniques, but all of them must be related to the final action which of course is selling.
If the company is not making the necessary efforts it fails to capture the consumer’s attention at the outset. It is tough for a client to want a product that they don’t even know exists, or that they don’t know what it is or how to use. They must be given a reason to want or need to buy the product or service.
Number two, Interest and Desire. Once you have captured the customer’s attention, it is time to arouse their interest in your offer. So, how do you convince the client to buy into the possibilities provided by the company at this stage? By ensuring that you provide the information they need and are clear and concise about what is being offered.
The interest leads to desire, in which stage the customer has already satisfied all their doubts and has now gone from being curious about the product or service to feel that they need the product in their life and therefore proceed to buy.
If you don’t inspire this interest and desire, no one is going to buy your product, quite simply because no one buys what they don’t want or need.
And finally, number three: the action was unsatisfactory. If the client is attracted to a product but does not show interest and desire, they may still make the purchase. However, if they do buy it and it does not meet the expectations put out by you or the company, then they may never buy another product again.
They may also spread the word that your services or products are not all they are cracked up to be, therefore losing even more potential clients. So, customer satisfaction and attention cannot end at the interest and desire aspect of the sale. It must be carried out all the way through by making or delivering only quality services.
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