Conversion rate optimization process

TEMPLATE

Discover the best layout for website pages by running your new experiments with the Conversion Rate Optimization Process template. It will help you test ideas and make your choices through data analysis and specific tool use.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Which page will be the optimization’s focus?
Idea description

Success metric
- Define which metric(s) you want to increase. E.g.: number of visits, sign-up conversion rate, churn rate, etc.
Goal
Challenge to be tackled
What does the user expect?
Result measurement
Describe any previous data available
Previous documentation

Assigned team member
Priority

Wireframe
Final design
Technical integration needed to run the tests

Start date
End date
Reminder

Improvement rate (%)
Documentation from the tests
End result
- Yes, move to “Winners”
- No, move to “Losers”
Lessons learned

Wiinners

Losers

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