Market analysis
Template
Whether you are starting a new business or launching a new product, conducting marketing analysis is the first step in determining if there is enough space for your idea. With Pipefy’s Market Analysis, you can determine if there is a market for your product or service and find out how can you do better than your competitor.
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Template structure
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- Company
- Customer name
- Customer’s email
- What does this company do?
- Company’s industry
Analysis
- Other companies servicing this market
- Company’s market share
- Is the market saturated?
- Yes
- No
- If so, why?
- Market size
- Is it a growing market?
- Yes
- No
- Growth rate
- Market status
- How does this company reach the market?
- How do their competitors reach the market?
- Competitors’ business models
- Customers’ expectations
- Willingness to pay
- Company’s competitive advantages
Problem
- Marketing strategies utilized in the past two years
- Strategy effectiveness
- Current strategies
- Competitors’ marketing strategies
- Company’s marketing budget
- Customer surveying
- Yes
- No
- Company’s product/service differentials
- Does this company need to enhance its current product or service?
- Yes
- No
- Who are this company’s customers?
- Men
- Women
- Customers’ age
- Customers’ origin
- Company’s main issues
Data
- Surveys
- Share Pipefy’s Public Form
- Email questionnaire
- Telephone surveys
- Personal interview surveys
- Qualitative research
- Quantitative research
Interpretation
- Qualitative research findings
- Interviewed subjects
- Quantitative research findings
- Interviewed subjects
Problem solving
- Following steps
- Strategy
Planning
- Following steps
- Strategy
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