Market analysis
Template
Whether you are starting a new business or launching a new product, conducting marketing analysis is the first step in determining if there is enough space for your idea. With Pipefy’s Market Analysis, you can determine if there is a market for your product or service and find out how can you do better than your competitor.
Template structure
See how this template is structured. As this is just an example, you can customize it.
Start form
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1. Company
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2. Customer name
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3. Customer's email
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4. What does this company do?
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5. Company’s industry
Analysis
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1. Other companies servicing this market
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2. Company's market share
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3. Is the market saturated?
- Yes
- No
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4. If so, why?
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5. Market size
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6. Is it a growing market?
- Yes
- No
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7. Growth rate
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8. Market status
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9. How does this company reach the market?
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10. How do their competitors reach the market?
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11. Competitors' business models
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12. Customers' expectations
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13. Willingness to pay
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14. Company's competitive advantages
Problem
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1. Marketing strategies utilized in the past two years
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2. Strategy effectiveness
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3. Current strategies
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4. Competitors' marketing strategies
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5. Company's marketing budget
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6. Customer surveying
- Yes
- No
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7. Company's product/service differentials
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8. Does this company need to enhance its current product or service?
- Yes
- No
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9. Who are this company's customers?
- Men
- Women
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10. Customers' age
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11. Customers' origin
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12. Company's main issues
Data
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1. Surveys
- Share Pipefy's Public Form
- Email questionnaire
- Telephone surveys
- Personal interview surveys
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2. Qualitative research
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3. Quantitative research
Interpretation
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1. Qualitative research findings
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2. Interviewed subjects
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3. Quantitative research findings
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4. Interviewed subjects
Problem solving
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1. Following steps
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2. Strategy