Market analysis


Whether you are starting a new business or launching a new product, conducting marketing analysis is the first step in determining if there is enough space for your idea. With Pipefy’s Market Analysis, you can determine if there is a market for your product or service and find out how can you do better than your competitor.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Company
  2. Customer name
  3. Customer’s email
  4. What does this company do?
  5. Company’s industry


  1. Other companies servicing this market
  2. Company’s market share
  3. Is the market saturated?
    • Yes
    • No
  4. If so, why?
  5. Market size
  6. Is it a growing market?
    • Yes
    • No
  7. Growth rate
  8. Market status
  9. How does this company reach the market?
  10. How do their competitors reach the market?
  11. Competitors’ business models
  12. Customers’ expectations
  13. Willingness to pay
  14. Company’s competitive advantages


  1. Marketing strategies utilized in the past two years
  2. Strategy effectiveness
  3. Current strategies
  4. Competitors’ marketing strategies
  5. Company’s marketing budget
  6. Customer surveying
    • Yes
    • No
  7. Company’s product/service differentials
  8. Does this company need to enhance its current product or service?
    • Yes
    • No
  9. Who are this company’s customers?
    • Men
    • Women
  10. Customers’ age
  11. Customers’ origin
  12. Company’s main issues


  1. Surveys
    • Share Pipefy’s Public Form
    • Email questionnaire
    • Telephone surveys
    • Personal interview surveys
  2. Qualitative research
  3. Quantitative research


  1. Qualitative research findings
  2. Interviewed subjects
  3. Quantitative research findings
  4. Interviewed subjects

Problem solving

  1. Following steps
  2. Strategy


  1. Following steps
  2. Strategy

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