Template structure
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Analysis
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1. Other companies servicing this market
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2. Company's market share
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3. Is the market saturated?
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4. If so, why?
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5. Market size
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6. Is it a growing market?
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7. Growth rate
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8. Market status
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9. How does this company reach the market?
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10. How do their competitors reach the market?
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11. Competitors' business models
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12. Customers' expectations
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13. Willingness to pay
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14. Company's competitive advantages
Problem
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1. Marketing strategies utilized in the past two years
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2. Strategy effectiveness
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3. Current strategies
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4. Competitors' marketing strategies
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5. Company's marketing budget
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6. Customer surveying
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7. Company's product/service differentials
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8. Does this company need to enhance its current product or service?
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9. Who are this company's customers?
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10. Customers' age
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11. Customers' origin
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12. Company's main issues
Data
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1. Surveys
- Share Pipefy's Public Form
- Email questionnaire
- Telephone surveys
- Personal interview surveys
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2. Qualitative research
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3. Quantitative research