Whether you are starting a new business or launching a new product, conducting marketing analysis is the first step in determining if there is enough space for your idea. With Pipefy’s Market Analysis, you can determine if there is a market for your product or service and find out how can you do better than your competitor.
See how this template is structured. As this is just an example, you can customize it.
1. Company
2. Customer name
3. Customer's email
4. What does this company do?
5. Company’s industry
1. Other companies servicing this market
2. Company's market share
3. Is the market saturated?
4. If so, why?
5. Market size
6. Is it a growing market?
7. Growth rate
8. Market status
9. How does this company reach the market?
10. How do their competitors reach the market?
11. Competitors' business models
12. Customers' expectations
13. Willingness to pay
14. Company's competitive advantages
1. Marketing strategies utilized in the past two years
2. Strategy effectiveness
3. Current strategies
4. Competitors' marketing strategies
5. Company's marketing budget
6. Customer surveying
7. Company's product/service differentials
8. Does this company need to enhance its current product or service?
9. Who are this company's customers?
10. Customers' age
11. Customers' origin
12. Company's main issues
1. Surveys
2. Qualitative research
3. Quantitative research
1. Qualitative research findings
2. Interviewed subjects
3. Quantitative research findings
4. Interviewed subjects
1. Following steps
2. Strategy