Market analysis

Template

Whether you are starting a new business or launching a new product, conducting marketing analysis is the first step in determining if there is enough space for your idea. With Pipefy’s Market Analysis, you can determine if there is a market for your product or service and find out how can you do better than your competitor.

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Template structure

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  • 1. Company

  • 2. Customer name

  • 3. Customer's email

  • 4. What does this company do?

  • 5. Company’s industry

Analysis

  • 1. Other companies servicing this market

  • 2. Company's market share

  • 3. Is the market saturated?

    • Yes
    • No
  • 4. If so, why?

  • 5. Market size

  • 6. Is it a growing market?

    • Yes
    • No
  • 7. Growth rate

  • 8. Market status

  • 9. How does this company reach the market?

  • 10. How do their competitors reach the market?

  • 11. Competitors' business models

  • 12. Customers' expectations

  • 13. Willingness to pay

  • 14. Company's competitive advantages

Problem

  • 1. Marketing strategies utilized in the past two years

  • 2. Strategy effectiveness

  • 3. Current strategies

  • 4. Competitors' marketing strategies

  • 5. Company's marketing budget

  • 6. Customer surveying

    • Yes
    • No
  • 7. Company's product/service differentials

  • 8. Does this company need to enhance its current product or service?

    • Yes
    • No
  • 9. Who are this company's customers?

    • Men
    • Women
  • 10. Customers' age

  • 11. Customers' origin

  • 12. Company's main issues

Data

  • 1. Surveys

    • Share Pipefy's Public Form
    • Email questionnaire
    • Telephone surveys
    • Personal interview surveys
  • 2. Qualitative research

  • 3. Quantitative research

Interpretation

  • 1. Qualitative research findings

  • 2. Interviewed subjects

  • 3. Quantitative research findings

  • 4. Interviewed subjects

Problem solving

  • 1. Following steps

  • 2. Strategy

Planning

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