Product development process

Template

Pipefy’s Product Development Process Template makes it very easy to evaluate your team’s ideas of new products or improvements, develop a prototype, and analyze the marketing results, all in a straightforward and effective manner.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Product
  2. Source of the idea
    • Internal
    • External
  3. Is it a new product or an improvement?
    • New
    • Improvement
  4. Details
  5. Attachments

Screening

  1. Responsible team
  2. Should we go forward with this idea?
    • Yes
    • No
  3. Comments
  4. Chance of success

Concept development/testing

Marketing strategy

  1. Marketing budget
  2. Planned value proposition
  3. Target market
  4. Sales goal
  5. Planned price
  6. Marketing strategy
  7. Media strategy
    • Printed media
    • Social media
    • Online advertising
    • TV commercials
    • Outdoors
    • Google ads
    • Email marketing

Business analysis

  1. Product strengths
  2. Product weaknesses
  3. Estimated costs for production
  4. Should the product proceed to the ‘Product development’ phase?
    • Yes
    • No

Product development

  1. Expected completion date
  2. Is the physical prototype ready?
    • Yes
    • No
  3. Product test analysis

Masket testing

  1. Main test results
  2. After the market testing, what are the chances of success?
    • 1
    • 2
    • 3
    • 4
    • 5
  3. Should the product be produced and commercialized?
    • Yes
    • No

Comercialization

Archived

Finished Campaigns

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