Product development process

Template

Pipefy’s Product Development Process Template makes it very easy to evaluate your team’s ideas of new products or improvements, develop a prototype, and analyze the marketing results, all in a straightforward and effective manner.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  • 1. Product

  • 2. Source of the idea

    • Internal
    • External
  • 3. Is it a new product or an improvement?

    • New
    • Improvement
  • 4. Details

  • 5. Attachments

Screening

  • 1. Responsible team

  • 2. Should we go forward with this idea?

    • Yes
    • No
  • 3. Comments

  • 4. Chance of success

Concept development/testing

  • 1. Detailed version of the idea

  • 2. Consumer perception

  • 3. Product concept

  • 4. Consumer appeal

    • 1
    • 2
    • 3
    • 4
    • 5
  • 5. Comments on the results

  • 6. Concept test date

Marketing strategy

  • 1. Marketing budget

  • 2. Planned value proposition

  • 3. Target market

  • 4. Sales goal

  • 5. Planned price

  • 6. Marketing strategy

  • 7. Media strategy

    • Printed media
    • Social media
    • Online advertising
    • TV commercials
    • Outdoors
    • Google ads
    • Email marketing

Business analysis

  • 1. Product strengths

  • 2. Product weaknesses

  • 3. Estimated costs for production

  • 4. Should the product proceed to the 'Product development' phase?

    • Yes
    • No

Product development

  • 1. Expected completion date

  • 2. Is the physical prototype ready?

    • Yes
    • No
  • 3. Product test analysis

Masket testing

  • 1. Main test results

  • 2. After the market testing, what are the chances of success?

    • 1
    • 2
    • 3
    • 4
    • 5
  • 3. Should the product be produced and commercialized?

    • Yes
    • No

Commercialization

Done

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