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Social Media Strategy Plan Free Template

Pipefy’s Social Media Strategy Plan template provides an intuitive way to create and define your social media strategy, from audience definition to media selection, to tracking results.

Social media strategy and measurement, all in one place

The Social Media Strategy Plan template will help you stay focused on your objectives and allow other team members to participate in the execution. This template guides you through the steps of developing your social media strategy, providing helpful tips along the way.

You’ll be able to centralize and organize everything from your SWOT analysis to company messaging, to available assets, to overall social media goals. Then, track and measure any metrics and KPIs you can think of, including clicks, conversion rate, activation rate, and more.

Start building your social media strategy plan with Pipefy today!

Adapt this template for your needs and hit the ground running

Fast and simple to deploy

Get started with your process in minutes with this easy-to-use template.


Customize your unique needs without help from the IT department.

Wide app integrations

Connect your ERP, HRIS, CRM, and other existing tools with Pipefy to build a truly integrated operation.

Connect Pipefy to your favorite software with ease

Marketing teams love Pipefy

When I first got into marketing I had a hard time managing all my regular tasks and campaigns. Directions would get lost or over complicated when I passed my work over to design or front. I kept trying different products like Evernote and Trello to keep track of all the things on my plate but after a few weeks they would always fall short of what I needed. With Pipefy, I can keep the whole team on the same page, and retire my messy to-do lists and ugly Trello board.

Arianna Ramos Inbound / Content Marketing Analyst at EBANX

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