Web design is a crucial part of online marketing and its importance is growing by the day. In order to improve the user experience on your website, you need to be able to follow web design trends while also being creative in your own way. Most of all, you need to avoid some critical mistakes that could lead to a huge loss of visitors if you aren’t careful.
1.Slow Load Times
If there’s something users don’t like when visiting a website, it’s slow loading times for pages. A lot of inexperienced web designers might not think a fraction of a second matters, but rest assured that it makes all the difference.
When you have a bunch of websites to choose from in any given field, load times are an extremely important metric that visitors use to judge whether or not your website is worth paying a visit. Keep in mind that the attention span of users isn’t very long, and it’s getting shorter every day. The most minuscule of changes on website load times will certainly have an impact on the number of visitors your website gets.
There are thousands of competitors that are trying their best to offer the same level of content and they want to get it to the users as fast as possible. You might have better content, but why take the risk? You would be better off simply designing the website with speed in mind.
Let’s say you offer the most top-notch content that people could find in your field. You want to give visitors the opportunity to enjoy it and give it the appreciation it deserves, right? After all, users are visiting the website in order to check out this type of content. What’s wrong with giving them a little push by playing the content right when they hit the landing page?
You might think that you know what’s best for your website and content, but this is one mistake you don’t want to find yourself making. Users absolutely despise having video and audio content shoved down their throats. When they visit your website, they want to be in control. If something starts playing automatically, you can be sure that your website will be swiftly blacklisted in their minds.
Consider the situations visitors might find themselves in when they open your page. What if they’re in a classroom and suddenly a video starts playing? It’s not something that they intended to happen, but they could disrupt class and get themselves kicked out simply because of the website design. It’s best to let your content speak for itself when the users feel like watching or listening in on it.
If you found yourself in a foreign country, you would probably prefer it if you had a map that could guide you through it properly. This is the same reasoning users have for websites. They want to be able to navigate through a website to get to their chosen destination. If they aren’t able to do this, they won’t put in any more effort to overcome the issue. They’ll simply leave.
A lot of web designers make the critical mistake of assuming that aesthetics and uniqueness trump practicality. No matter what, you want your website to be easy to navigate and use. This means sticking to some basic outlines that just about every user knows. You don’t have to reinvent the wheel, but that doesn’t mean you should stick to the most cookie-cutter things, either. There’s a lot of room to make some creative elements without sacrificing any practicality. The real challenge in design is combining these two things into a perfect whole that users like.
4.Not Optimizing for Mobile
It seems like mobile phones truly are the future of internet browsing. Most people still think that desktops are king when it comes to internet usage, but this trend is slowly being phased out. Some estimates predict that mobile phones will actually overtake desktops in the coming years when it comes to online browsing. This means web designers need to keep phones in mind when designing their sites.
Experts from Hopping Mad webdesign often look to integrate websites across several different platforms, and there is a good justification for this. Search engines have figured out the importance of mobile and tablet browsing and they have acted accordingly. If your website doesn’t provide a good platform for mobile users, your search engine rankings will suffer for it.
5.Not Having a Blog
Today, it’s almost unthinkable for a website to neglect their blog. Users want a personalized experience that will get them familiar with products and services in a more intimate way. Blogs are a great way to share content that is relevant to the website and business without worrying about it going to waste.
A well-maintained blog is crucial for fostering the user-business connection. No matter what your line of work is, it’s important to have an outlet for your online content. Conclusion
Keeping up with web design trends is hard. New ones pop up every single day and you can’t really get a hold of each and every one of them. However, it’s relatively easy to avoid making huge mistakes. Keep some of these examples in your head when you start designing your website and make sure that you don’t fall into the trap of using them.
About the author
Nick is a blogger and a marketing expert currently engaged on projects for Media Gurus, an Australian business and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.