Process Mapping: Build a Game-changing Process Map (With Examples)

What is process mapping?

Process mapping is the practice of illustrating processes in order to better understand how they work and how they are organized. A process map uses flowchart symbols to represent all the tasks, activities, and information that compose a particular process. Process mapping makes it easier to teams to assess the efficiency and effectiveness of their processes.

Using a workflow diagram, the goal of process mapping is to achieve a clearer understanding of how a process — or how many processes — interact and actually work. By mapping your processes, you can learn the following:

  • Define what a business does.
  • Understand who is responsible for what within a process.
  • Determine the start (what kicks off a process) and endpoint (the output or final result of a process).
  • Identify the elements that make (as well as keep) a process from being successful.

Business process mapping also allows you to pick a specific objective and measure, track and compare this specific point alongside your business’ overall objective. By doing so, you’re able to determine whether a specific process is aligned with the company’s general goals and capabilities.

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What is the purpose of process mapping for business?

With process mapping, you can easily gain an overview of how processes are carried out, how they can be improved or constrained, and how many steps are necessary to drive the process to its endpoint. Mapping can be used for any type of business process.

Some organizations use process maps like workflow diagrams for procedural tasks, so employees know the correct order to follow in a process workflow. Generally, the result of process mapping is done in order to establish company execution standards or procedures. 

Process mapping vs. workflow mapping

Business process mapping and workflow mapping are often used interchangeably, but there’s a clear difference between the two practices. To illustrate the difference between process mapping and workflow mapping, imagine that you’re going on a trip: 

  • Process mapping will show you the space between Point A and Point B.
  • Workflow mapping will provide important information like turns, tolls, rest stops, road closures and whatever else is critical to successfully completing the trip. 

Applying that logic to a business process, a process map shows you the full picture — such as start point and endpoint — and a workflow map breaks down everything that happens between those two points — such as who’s involved, when they’re involved, and the tasks that need to be finished — in order for the process to be completed. 

For a better understanding of digital workflow and process, let’s get back to the basics. A workflow is a set of repeatable steps that produce a single outcome. A process is a broader group of activities that typically includes one or more workflows. 

Benefits of using business process mapping and workflow mapping together

Simultaneously practicing both methods can improve existing processes by:

  • Tracking the amount of time it takes to complete a process
  • Finding process bottlenecks
  • Enforcing execution standards with required fields or approvals
  • Determining which tasks can be automated
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When to develop a process map

If your immediate goal is to improve efficiency, then it might be time to create a process map in order to get a big-picture view of your process before diving into more detailed improvements.

It may be helpful to hire consultants to evaluate your processes, but this can also be done in-house with the help of a low-code workflow builder.

In addition to efficiency, here are 5 times a process map is needed when:

  • Additional insight into a process is needed.
  • Teams need to brainstorm process improvement ideas.
  • Teams want to increase communication.
  • Process documentation is missing.
  • Teams need to identify bottlenecks that are creating delays, confusion, or rework.

Common process mapping examples

There are many different ways for you to build process documentation to design a process. You can use flowcharts, diagrams, mind maps, or whatever your creativity suggests, but there are some widely used and recognized methodologies out there.

Below are the most common process mapping examples to help guide your business process mapping:

Value stream mapping (VSM) diagram 

A VSM diagram is one of the seven Lean principles, a methodology that continually seeks to improve business processes by mapping the value of a business process. It is a visual representation of all interactions you have with your customer and the value delivered by each interaction.  

For example, if the value is everything your customer is willing to pay for, think about the steps you need to face in order to deliver this value. 

A value stream map combines all those steps together, provides a big-picture visualization of all added value or wasteful practices, and allows you to analyze and identify ways to improve the value delivery process.

Here’s what a VSM looks like:

Value Steam Mapping Diagram

Business process model and notation (BPMN) diagram 

BPMN is perhaps the most commonly used process mapping methodology and uses flowchart symbols to create a graphic representation of the process — like ovals for the start and endpoint, rectangles for tasks/steps, diamonds for decision points, and arrows to mark the process direction flow.

The final result is something like this:

Diagram of Business process model and notation

Supplier, input, process, output, and customer (SIPOC) diagram

A SIPOC diagram is a high-level process map that results in a very detailed diagram. It looks difficult at first, but it’s one of the most intuitive and practical ways to quickly understand the phases of a process when things start and end with inputs and outputs.

To create and understand a SIPOC diagram, apply these prompts across every phase to better understand the purpose of its flow: 

  • Supplier: who inputs the information to start the process?
  • Input: what does this person input?
  • Process: what do you do with this information?
  • Output: what is the result after processing it?
  • Customer: who did you deliver that processed information to?

Below is the framework of what a SIPOC diagram looks like when it’s implemented:

Diagrama SIPOC

Swimlane process map

A swimlane process map is helpful for tracking work that moves back and forth between teams or departments. This can include tasks, documents, information, and more. As the name implies, the chosen process is mapped from left to right and looks like a pool swimlane. Here’s how it works:

  • To the left, all the different actors involved in the process are listed. They provide the trigger that kicks off the process.
  • To the right, is the end result of a process.
  • In the center are the actual swimlanes. Each swimlane represents a workflow that includes how the work travels from team to team or person to person. Flow lines and icons are used to map the nature of a task at certain points and how it makes its way from the left side of a swimlane to the right.

For a simple process, it’s common to only include one swimlane. For more complex processes, it’s common to stack multiple swimlanes so as to map all the various subprocesses involved. Below is an example of how to map a complex process using a swimlane diagram:

Employee onboarding swimlane diagram


A flowchart is a snapshot of all the steps and decisions that make up a workflow or process in sequential order. They can also be used to document the flow of data. Flowcharts are most commonly used to document and guide the creation of new workflows or processes, but they can also be used to improve the efficiency of existing workflows or processes.

Flowcharts are highly adaptable and can be used to document the flow of: 

  • Data (information between apps, departments, people, and systems).
  • Documents (movement of documents throughout a process or workflow.).
  • Processes (tasks and/or activities that need to be completed to produce an outcome or output).
  • Workflows (tasks and/or activities that need to be completed to reach an outcome within a process). 
Click to enlarge image

Learn more about flowchart symbols and examples to start building a flowchart of your own. 

High-level process maps

As the name implies, a high-level process map is a high-level visualization of a process or workflow. High-level process maps don’t provide much detail and are ideal for quickly summarizing the basic steps of a process or workflow. For example, this is a high-level process map for a sales pipeline:

sales pipeline example
Click here to enlarge image

The steps are clearly defined and the steps feature only the most essential information required to easily depict the flow of prospects through the sales pipeline.

Detailed process maps

Detailed process maps achieve the opposite of high-level process maps, and focus on providing as much detail as possible. A detailed process map is a great way to pinpoint process issues like errors and redundancies. A detailed process map includes information on:

  • The expected outputs (what the process aims to achieve or produce).
  • The type of input or quality of input that is required to kick off a process or workflow and achieve an expected output (what information, triggers, or actions are required).
  • Defined variables within a process or workflow (such as approvers or input from additional stakeholders).
  • How a process should function (the overall flow and parameters that ensure processes are standardized, performing how they should, and leading to consistent results).

This example of a detailed sales pipeline includes the same information as the high-level process map but with much more information, such as the information or actions required for each step, the flow of information, and expected outcomes.

Click to enlarge image

How to process map in the best way

While there isn’t a universal way to map a business process, you should choose a process mapping methodology that addresses the level of detail you seek. 

In some cases, the diagrams can even be complementary to one another: use a VSM diagram to understand the big picture and value delivered to your customers, a BPMN diagram if you want functional flowcharts and a better understanding of where the information comes and goes, and a SIPOC diagram for a detailed understanding of inputs and outputs. 

What they all have in common is the ability to provide a clearer understanding of activities, flow, people, and resources involved in the process — from start to finish. 

How to create a process map

Now that you know what process mapping is, the advantages of mapping your process, and the three common diagrams used to map a process, it’s time to start your own. If you’re in doubt of which to use, we recommend starting with the SIPOC diagram.

Use these seven steps to create your map and design an efficient process:

1. Collect important process information

For this step, the goal is to gather all the information you can. This is where you’ll truly understand how things happen within your process. Identify what people do, why they do it, how long it takes for them to do it, and what resources they need to do it. Whether you shadow employees or conduct interviews to collect the information needed, don’t forget to write it down.

2. Identify suppliers and customers

In addition to the team responsible for executing and managing a process, there are two other relevant participants: suppliers and customers. Suppliers are responsible for triggering the start of your process and customers are the ones who receive the outcome. So as important as identifying where and when a process starts and ends, it’s equally important to identify who the key people involved in this process are. 

3. Establish the process boundaries

Identify where or when the process starts and its activities/triggers (inputs) and where or when it ends and what the final result is (outputs). Sometimes a process has more than one end, so it’s important to map all of them out to determine all possible outcomes. An example of process boundaries include:

  • For a recruitment process, the input is an application to the open position and the output is either a selected candidate on an archived CV. 
  • For a bug tracking process, the input would be a new bug found; and the output a bug solved.

4. List and order the actions

Now that you know where things start and end, it’s time to list the steps in between. Use an action verb to describe each step or task. You can either keep it high-level or go into detail. Here is an example of what this would look like for a purchase process:  

  • Fill out a purchase request form
  • Review the request
  • Ask for a quote from three different suppliers
  • Choose the best quote
  • Send the purchase request and best quote to the requester’s manager for approval.
  • If approved, send the purchase order to the supplier and pay; if rejected, alert the requester.
  • Wait for the product to be delivered
  • Evaluate supplier services

5. Determine business process rules and handoffs

Business rules are conditions that make decisions easier. An example of a business rule is if a sales opportunity is bigger than US$10,000, a senior account executive should be assigned as a reviewer; or if a purchase request is lower than US$10,000, it does not need an additional reviewer. A handoff represents a change of responsibilities between teams. For example, when someone buys your product, there is a handoff between the sales and customer success departments. 

To complete this step, you’ll need a deep knowledge of the process, the business strategy, and how things connect and correlate. 

6. Review your process map and optimize

Once your flowchart is done, analyze the information you’ve gathered and determine if the process is actually running the way it’s supposed to. As you review, ask questions like:

  • Are the correct people involved in the process? 
  • Are the people involved in the process actually following the ideal flow? 
  • Are there any missing or redundant steps that could be added or eliminated? 

7. Repeat for continuous improvements

Making gradual process improvements is the key to running efficient and goal-oriented processes. After you finish process mapping, it’s essential to follow up on your process execution so you’re headed in the direction of continuous improvement. 

Get started with process map templates

If you’re creating your own process map in-house, consider using a low-code business process mapping template. A process map template can support you in mapping, evaluating, and managing your business processes quickly and without any coding or technical development.

Use the process mapping template to gain end-to-end visibility of your process mapping steps, assign team members to deal with each activity required, and quickly spot the bottlenecks with SLA alerts, labels, reports, objectives, triggers, success metrics, and more.

Turn your process map into a process improvement plan with Pipefy

Mapping your process has many benefits, but one that can leave many stumped and wondering: What’s next? How do I share the information I’ve gathered and collaborate with everyone? Is process mapping enough to guarantee a standardized execution? How can I extract data from my process? 

For this reason, process mapping is usually a precursor to setting up a workflow management tool, workflow engine, or business process management (BPM) (BPM) software like Pipefy.

With Pipefy, you can turn your process mapping exercise into a process improvement plan. Pipefy’s low-code BPM platform helps you track important KPIs, centralize your stack with integrations, and standardize and automate your business processes.  

Keep reading to learn more about workflow management and how a BPM like Pipefy can help take the guesswork out of running your business process.

See why more businesses trust Pipefy’s low-code BPA to build and automate their processesLearn more
Written by
Isabelle Wuilleumier Salemme
Head of Customer Support @Pipefy. She uses her extensive Pipefy knowledge to help users make the best of Pipefy via support and writing informative content pieces. Besides being in charge of support, she's an avid reader, a coffee lover, and a professional photographer.

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