Tips on Growing Your Business Using Social Media

Duncan Kingori

Done right, social media is a potent tool for companies. Its usefulness ranges from finding and connecting with prospects and customers to boosting sales. Over the years, technology has allowed for the increase in population online. As a result, more companies are leaning on social media platforms to grow their businesses. If you are not there yet, this article is your opportunity to grow your business. Here are all the tips you need:

Have Clear Goals and Objectives

Like any other activity you seek out for your business, you need to be clear about what you want to achieve from your social media. Are you looking to increase your sales, improve your target market range, or build a credible online presence? Depending on your lead goal, you can reach your objectives.

Build an Authority

Your business will only grow on social media when you establish your brand as an authority. As you expose your brand to new opportunities and new audiences, make sure you are developing your brand. Let your followers and fans know they can come to you when looking to purchase a business or carrying out any other affair associated with your brand. Ensure your content is authentic and be professional in keeping up with conversations with people.

Keep Your Audience Engaged

It can get really dull for your business online if your audience does not need to reach out to your brand. Establish an environment of constant engagement with people. Share content, both long and short posts, that provoke people’s emotions and pulls them to engage with your brand.

For one, you should be the one always initiating a conversation. You can engage them on different levels. The easiest way is by asking open-ended questions. A business owner in the online teaching field can post a funny meme about students skipping classes. That in itself is engaging, but taking it further with a question like ‘can you take my online class?’ gets people a lot more excited and involved with the post.

Appreciate Your Audience

With time, some followers will be more active and loyal to your brand than others. The best way to get everyone noticing your brand is by acknowledging the support that you already have. It counts to retweet posts, like, comment, share, and even give a shout-out to some of your followers.

Dominate One Social Platform

There are tons of social media platforms you can consider joining. The problem is that not all of them could yield a lot of benefits for your brand. Choose a social platform that is most favorable for you. You will have a much easier time generating content that suits your audience this way. Follow where your target audience spends their time to determine the correct platform.

Be Super Visual

Social media content cannot thrive on text-based material alone. There is tons of information hitting people’s timelines every day. To really capture your audience’s attention, you must stand out amidst the truckloads of content coming their way. Explore visual content ranging from photographs and pictures to videos—experiment with professional and serious content, as well as humor and sarcasm.

Be Relatable

Personalizing your messages on social platforms has a lot to do with whether or not your target audience will become fond of your brand. Personalize your material, or your competition will take you down. Relatable content must be relevant, current, human, and simplistic in language. At the very least, your followers should never struggle to understand your posts.

Need help putting these tips into practice?

Pipefy’s free Marketing templates can help you centralize, streamline, optimize your process, and improve your social media efforts.

Written by
Duncan Kingori
He, from SERPbook, has been in the writing profession for a decade now. He has great experience writing informative articles and his work has been appreciated and published in many popular publications. His education background in communication and public relations has given him a concrete base from which to approach different topics in various niches.

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