Case Study

BASF Case Study

How BASF Agricultural Solutions Division Eliminated Excel Spreadsheets with Connected Processes

About BASF

BASF is one of the world’s leading chemical companies. Its portfolio is present in nearly all sectors and almost every country in the world.

BASF’s Agricultural Solutions division invests in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming.

In Latin America, the Launch Excellence governance area initiated Pipefy implementation to manage all launches solutions to market and connected processes.

Case overview

In 2018 BASF started using Pipefy and after a quick time-to-value, they expanded. AP joined Pipefy in 2020. By 2021, 20 departments are using the platform to run their processes.

Using Pipefy, AP team manages end-to-end projects, from Research and Development phases to Products Launch, from several teams in different countries, connected with different tools to manage internal projects.


  • Industry: Chemical
  • Company Size: 110k employees globally
  • Process Vertical: Operations, Marketing, R&D, Regulatory.
  • Processes: Project Management, Launch Management






When joined Pipefy


Departments using Pipefy

BASF AP's before Pipefy

  • Lack of process traceability and transparency.
  • Decentralized information and historical data.
  • No visibility of metrics and SLA.
  • Fast implementation required.
  • High dependency on excels sheets that create team rework.
  • Challenging interaction throughout the process.
  • Ambition to create One Team between different stakeholders throughout project phases.

BASF AP's after Pipefy

  • Transparency of end-to-end processes within Pipefy, with several teams from different countries interact during the whole process.
  • Connected stakeholders (more than 30% of the cards created are connected within the processes).
  • Managers can measure processes efficiency through reports.
  • High use of automation throughout the process (e.g. assign team members, update Fields and send e-mail templates).
  • Conditional logic that supports business rules (considering different scenarios and actions) within the processes. There are 720 conditionals operating in the 52 pipes.

Improving our processes in “robust systems” has always being challenging and expensive. Pipefy is changing that. It is a flexible tool that allows us to establish new processes and continuously improve the existing ones.”

Angela Miya, BASF LatAm Launch Excellence Manager

Pipefy is a very intuitive and flexible tool! We can work with autonomy and implement processes on a fast an effective way, we can develop different processes for several demands.”

Juliana Sgrignoli Navarqui, Capgemini consultant at BASF LatAm Launch Excellence Team

Key Results


hours saved through automation in one year.


departments using Pipefy in the whole BASF’s Agricultural Solutions division in Latin America.


user growth in one year


active processes.