Customer Case

CHQ Group Case Study

How CHQ Group Manages Franchisee Requests and Got ~1k New Leads in 4 Months Using Pipefy


Case Study Overview

Chiquinho Sorvetes (CHQ Group) uses Pipefy in 12 departments. The Marketing team was the first to adopt, using Pipefy to receive requests from franchisees. After their success, other teams joined in, such as the Sales, Human Resources, IT, Legal, Customer Service, and Finance teams.


Nowadays, managing Franchising Requests is the core process managed in Pipefy. There’s a form embedded in the CHQ Group website collecting leads from users interested in opening a franchise. With this as the core, many other processes have started, such as legal and financial workflows, creating a connected operation.

About Chiquinho Sorvetes (CHQ Group)

Chiquinho Sorvetes (CHQ Group) is a famous Brazilian ice cream company. Founded in 1980, Chiquinho has grown exponentially, with more than 500 stores placed in 25 Brazilian states. CHQ Group is the holding company behind Chiquinho Sorvetes.

CHQ Group’s core business is its franchising process. CHQ Group aims to reach all Brazilian states while maintaining excellent service and the high product quality that characterizes the business.


  • Industry: Investment management
  • Company Size: 51-200
  • Process Vertical: Sales, Marketing, HR, Finance, IT, Customer Service, and Legal




Brazilian states


Departments using


Active processes

Before Pipefy

  • Slow system managing franchisee's marketing requests and need to get more agile


  • No ability to track SLAs


  • No centralized platform connecting different departments

After Pipefy

  • All requests automatically received and triaged in a single place


  • Public forms receiving all requests resulting in less missing information and faster resolution times


  • Simplified communication flow with franchisees and suppliers


  • Reliable information stored in their database


  • Automated email sends and connections between various workflows

Key Results/ROI


automated tasks per month in 2021


ROI in 2021


hours saved on average per month in 2021


new franchises leads generated in 4 months