Advertising Campaign

TEMPLATE

The Advertising Campaign Template is used to create and evaluate advertisement campaigns. Its phases are basic research to make the ads, select it’s delivery vehicles, create the ads, execute the campaign and evaluate its results.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

New ad campaign

  • 1. What are we advertising?
  • 2. Campaign main objective
  • 3. Campaign detailed objective
  • 4. Type of campaign
    • Burst campaign
    • Drip campaign
  • 5. Target audience
  • 6. Budget
  • 7. Estimated start date
  • 8. Estimated end date

Future ads

These are the advertising campaigns to be done.

Research

Understand the campaign needs.

  • 1. Current customers
  • 2. Competition
  • 3. Target audience
  • 4. How to better reach the audience?
  • 5. Metrics
    • Impressions
    • Reach
    • Clicks
    • Visits
    • Visitors
    • Engagement rate
    • Page views
    • Sales growth
    • Coupon usage

Media selection

Where will the ads be published?

  • 1. Delivery channels
  • 2. Broadcast and publish times
  • 3. Media budget
  • 4. Budget description

Content creation

Creating the ads per se.

  • 1. Agencies
  • 2. Agencies cost
  • 3. Ad review
  • 4. Additional information
  • 5. Attachments

Execution

Showtime!

  • 1. Team satisfaction level
    • 1
    • 2
    • 3
    • 4
    • 5
  • 2. Team’s comments
  • 3. Overall audience thoughts

Evaluation

How did the ad perform?

  • 1. Estimated amount of people reached
  • 2. Sales growth
  • 3. Product search growth
  • 4. Brand search growth
  • 5. Other indicators
  • 6. Satisfaction with the campaign
  • 7. Additional comments

Done

Past campaings

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