Advertising Campaign
Template
The Advertising Campaign Template is used to create and evaluate advertisement campaigns. Its phases are basic research to make the ads, select it’s delivery vehicles, create the ads, execute the campaign and evaluate its results.
Template structure
See how this template is structured. As this is just an example, you can customize it.
New ad campaign
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1. What are we advertising?
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2. Campaign main objective
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3. Campaign detailed objective
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4. Type of campaign
- Burst campaign
- Drip campaign
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5. Target audience
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6. Budget
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7. Estimated start date
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8. Estimated end date
Future ads
These are the advertising campaigns to be done.
Research
Understand the campaign needs.
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1. Current customers
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2. Competition
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3. Target audience
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4. How to better reach the audience?
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5. Metrics
- Impressions
- Reach
- Clicks
- Visits
- Visitors
- Engagement rate
- Page views
- Sales growth
- Coupon usage
Media selection
Where will the ads be published?
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1. Delivery channels
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2. Broadcast and publish times
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3. Media budget
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4. Budget description
Content creation
Creating the ads per se.
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1. Agencies
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2. Agencies cost
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3. Ad review
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4. Additional information
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5. Attachments
Execution
Show time!
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1. Team satisfaction level
- 1
- 2
- 3
- 4
- 5
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2. Team's comments
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3. Overall audience thoughts
Evaluation
How did the ad perform?
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1. Estimated amount of people reached
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2. Sales growth
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3. Product search growth
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4. Brand search growth
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5. Other indicators
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6. Satisfaction with the campaign
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7. Additional comments
Done
Past campaigns