The Advertising Campaign Template is used to create and evaluate advertisement campaigns. Its phases are basic research to make the ads, select it’s delivery vehicles, create the ads, execute the campaign and evaluate its results.
See how this template is structured. As this is just an example, you can customize it.
1. What are we advertising?
2. Campaign objective
3. Target audience
4. Budget
5. Estimated start date
6. Estimated end date
Backlog
1. Current customers
2. Competition
3. Target audience
4. How to better reach the audience?
5. Metrics
1. Delivery channels
2. Broadcast and publish times
3. Media budget
4. Budget description
1. Agencies
2. Agencies cost
3. Ad review
4. Additional information
5. Attachments
1. Team satisfaction level
2. Team's comments
3. Overall audience thoughts
1. Estimated amount of people reached
2. Sales growth
3. Product search growth
4. Brand search growth
5. Other indicators
6. Satisfaction with the campaign
7. Additional comments