Branding

Template

Pipefy┬┤s branding template was created to simplify the process of launching a new business, rebranding campaign, product, or service. Plan your visual identity, website design, voice and tone, positioning, and launch strategy.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  • 1. What's the name of your company?

    • If you don't have a name yet, don't fill out this field.
  • 2. What does your company do?

  • 3. Who is your target?

  • 4. Who are your competitors?

  • 5. Choose your company's industry

    • Construction
    • Consulting
    • Education
    • Energy & Utilities
    • Financial Services
    • Health/Medical
    • Legal Services/ Law Practice
    • Manufacturing
    • Marketing, Media & Entertainment
    • Non-profit Organization
    • Public Sector
    • Retail
    • Tourism/Hospitality
    • Technology
    • Telecommunications
    • Transportation
    • Others

Understanding

  • 1. Time to analyse how your is company today.

  • 2. If you have a business plan, attach here

  • 3. If you have some customer satisfaction survey attach here

  • 4. Company's Mission

  • 5. Company's Vision

  • 6. Notes

Positioning

  • 1. SWOT method

    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • 2. Now you need to define your positioning

  • 3. What could be better?

    • Better price
    • Better product
    • Better customer service
    • Better value-added services
    • Better access to your company
    • Better experience
    • Others
  • 4. Write down your final positioning:

Strategy

  • 1. Trade-offs

    • Now is time to make some decisions, a trade-off exists where getting better at one thing means getting worse at another.
  • 2. Adjustments

  • 3. Name

  • 4. Price

Creating

  • 1. Voice & Tone

  • 2. Checklist

    • Name
    • Logo
    • Color Palette
    • Fonts
    • Business Card
    • Texture
    • Email Signature
    • Headshots
    • Backgrounds
    • Facebook Cover
    • Website
    • Blog
  • 3. Visual Identity

Applying

  • 1. Employee behavior

  • 2. Customer experience

  • 3. RP

  • 4. Key Metrics & Success Criteria

Done

Welcome aboard

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