Branding

Template

Pipefy´s branding template was created to simplify the process of launching a new business, rebranding campaign, product, or service. Plan your visual identity, website design, voice and tone, positioning, and launch strategy.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Start form

1. What's the name of your company?
- If you don't have a name yet, don't fill out this field.
2. What does your company do?
3. Who is your target?
4. Who are your competitors?
5. Choose your company's industry
- Construction
- Consulting
- Education
- Energy & Utilities
- Financial Services
- Health/Medical
- Legal Services/ Law Practice
- Manufacturing
- Marketing, Media & Entertainment
- Non-profit Organization
- Public Sector
- Retail
- Tourism/Hospitality
- Technology
- Telecommunications
- Transportation
- Others

Understanding

1. Time to analyse how your is company today.
2. If you have a business plan, attach here
3. If you have some customer satisfaction survey attach here
4. Company's Mission
5. Company's Vision
6. Notes

Positioning

1. SWOT method
- Strengths
- Weaknesses
- Opportunities
- Threats
2. Now you need to define your positioning
3. What could be better?
- Better price
- Better product
- Better customer service
- Better value-added services
- Better access to your company
- Better experience
- Others
4. Write down your final positioning:

Strategy

1. Trade-offs
- Now is time to make some decisions, a trade-off exists where getting better at one thing means getting worse at another.
2. Adjustments
3. Name
4. Price

Creating

1. Voice & Tone
2. Checklist
- Name
- Logo
- Color Palette
- Fonts
- Business Card
- Texture
- Email Signature
- Headshots
- Backgrounds
- Facebook Cover
- Website
- Blog
3. Visual Identity

Applying

1. Employee behavior
2. Customer experience
3. RP
4. Key Metrics & Success Criteria