Competitive Analysis


The Competitive Analysis Template was created for you to better know your competitors, find out their strengths and weaknesses, as you analyze their strategies on the web and social media. The template can be a treasure trove of conversion optimization insights and help you improve something in your company.

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Pipefy's Competitive Analysis Template.

Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Competitor
  2. Competitor type


  1. What are their basic objectives?
  2. Competitor’s advantages
  3. Competitor’s marketing strategies


  1. SWOT analysis
  2. Strengths
  3. Weaknesses
  4. Opportunities
  5. Threats

Marketing Mix

  1. Product
  2. Place
  3. Price
  4. Promotion

Organic Research

  1. Analyze your competitor’s keywords.
  2. Main keyword
  3. Main keyword search volume
  4. Number of results
  5. Other keywords

Social Media

  1. Competitor’s social media
    • Facebook
    • Instagram
    • Linkedin
    • Twitter
    • YouTube
    • Pinterest
    • Google+
  2. Competitor’s social media analysis
    • Analyzed media
    • Facebook
    • Instagram
    • Linkedin
    • Twitter
    • YouTube
    • Pinterest
    • Google+
  3. Number of followers
  4. Average likes per post
  5. Average comments per post
  6. Average shares per post
  7. How does your competitor interact with the public in this platform?
  8. What do you think is your competitor’s differential in this platform?


  1. Lessons learned
  2. Improvements
  3. Additional comments


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