free customer interviews template pipefy

Customer Interviews Template


Pipefy’s Free Customer Interviews Template is a step-by-step process, specially developed to help your product development team save time and have better results on user interviews.

This template will guide the members of your company’s product development team through prioritizing, interviewing, analysing their learnings and taking the necessary actions afterward.

Process template by Team Pipefy

Why use the Customer Interviews Template?

  • Helps your company’s product development team save time and have better results on user interviews
  • Provides valuable insights for product/service management
  • Guides your team through the interview
  • Offers an interview guide with standard questions you should ask
  • Helps gather and analyse the customer’s responses
  • Ensures you’ll make the best out of the gathered information by taking corresponding actions

Customer Interviews Start Form

  • What’s the user’s name?
  • What’s the user’s email?
  • What’s the user’s phone number?
  • What’s the user’s company?
  • Do you have any additional information?



These are all users you wish to interview. Assign each of them to an interviewer and define its interview priority.


Review the user’s answers and write down your learnings. List what you’ve learned with each interview and how it may be useful to the product.


Transform information into actions. Take the interview learnings to create your hypothesis and actions that need to be taken.


These are all the interviewed users!


These are the users that for some reason didn’t get all the way through the interviewing process.

Everything you need to know about Customer Interviews