Google Ads Management

Template

Pipefy’s Google Ads Management Template was designed to help you to manage and keep track of the process and each step on your workflow while advertising delivers instant traffic by placing you in top positions. Allowing you to analyze results and conversions and also by not missing any deadlines.

Use template now

Template structure

See how this template is structured. As this is just an example, you can customize it.

Campaign goal
Key response action desired from target market
Target customer
Location targeting
- Yes
- No
If you answered “yes “, please specify the target location.

Expected conversion rate
Is there enough information to start the campaign?
- Yes
- No
If not, explain what must be done.

Targeting the ads
Exact keyword match
Phrase match
Broad match
Negative keywords

Landing page checklist
- Landing page layout and user experience
- Headline
- Sub-header concisely describing the benefit of the offer
- Scannable, scrollable, and compelling body copy
- Page title, URL, and meta description optimized for search
- Images

Types of advertisement
- Text
- Display
- Video
- Product listing (for e-commerce websites)
- Remarketing
Attach ad materials.

Test:
- Keywords
- Landing page design
- Ads variations
- Variations monitoring
Comments

Campaign evaluation
Changes made
- Exact keyword match
- Phrase match
- Broad match
- Negative keywords
- Landing page
- Types of advertisement
Comment the changes made to the campaign.

Campaign activation date

Campaign status according to expected conversion rate
Comments

Changes made:
- Pausing keywords
- Pausing ads with low click-through rates
- Lowering keyword bids
- Identify higher cost-per-click keywords
- Clear out keywords that have become obsolete
Important campaign updates

Analysis

Rejected

Welcome aboard

Trusted by 60k users, this could be the beginning of something great.

Use this template