Lean startup cycle

Template

Our Lean Startup Cycle Template works off of the Build-Measure-Learn one of the central principles of Lean Startup – a highly effective approach to startup development pioneered by Eric Ries.
It is a loop technique that helps you to realize when you’ve got things wrong before it’s too late to turn initial failure into eventual success.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Start form

  • 1. Project name

  • 2. Idea description

  • 3. Problems to be solved

  • 4. Can we build a sustainable business around this set of products and services?

    • Yes
    • No
  • 5. Assigned team

Build

  • 1. Determine what problem you are aiming to solve.

  • 2. Articulate the goals and non-goals.

  • 3. Build a roadmap.

  • 4. Prospective customers

  • 5. Product backlog

  • 6. Analyze your competitors.

  • 7. MVPs

Measure

  • 1. Where does the result stand compared to your hypothesis?

  • 2. Does your idea attract enough interest as to justify moving on with the development?

  • 3. Do data show you will be able to build a sustainable business around your product or service?

  • 4. Acquisition

  • 5. Activation

  • 6. Retention

  • 7. Revenue

  • 8. Referral

  • 9. Other reviews

Learn

  • 1. Ways to forward

    • Persevere
    • Pivot
  • 2. Persevere

  • 3. Pivot

  • 4. Different variations on the pivot

  • 5. Five whys root cause analysis

  • 6. Customer interviews and development

  • 7. Custom archetypes and cross-funtional teams

Return to build

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