Market-feasibility study and business plan


Pipefy’s Market-Feasibility Study and Business Plan Template guides you through this important process of identifying the main ideas, strategies, and competitors in a specific market in order to analyze its chance of success and determine the main points that need to be taken care of.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Responsible
  2. Idea
  3. Category
    • New Idea
    • Improvement
  4. Industry
    • Software
    • Health
    • SaaS
    • Chemichals
    • Pharmaceuticals
    • Construction
    • Consulting
    • Defense
    • Other
  5. Additional details
  6. Due date
  7. Attachments


  1. Scope
  2. Market
    • Leisure
    • Retail
    • Rental
    • B2B
    • B2C
  3. Target audience


  1. Checklist
    • Assess the regional market
    • Check for competitors
  2. Reasearch material


  1. Estimated cost
  2. Estimated profit
  3. Estimated break-even point


  1. Main components for start-ip & operations
  2. Main components status
    • Done
  3. Detailed blueprint

Final report

  1. Business plan report
  2. Formal market study report


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