Market research


The Market Research Template will help you manage your market research​ by preparing​ the strategy, defining the work plan, following the information gathering​ and preparing the analysis​​s report.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

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  1. Requester
  2. Email
  3. Research type
    • Field trials
    • Focus group
    • Interview
    • Observation
    • Survey
  4. Target audience description
  5. Describe the problem you need to research about.
  6. Priority level


  1. Assigned researcher
  2. Research due date


  1. Main objective
  2. Hypotheses
  3. Secondary objectives


  1. Questionnaire file
  2. Sample
  3. Specify sample’s age requirements.
  4. Specify sample’s income requirements
  5. Set an effectiveness KPI.
  6. Set an efficiency KPI.


  1. Responses file
  2. Total sample interviewed
  3. Raise the results in your efficiency KPI.
  4. Raise the results in your effectiveness KPI.

Final results

  1. Hypotheses verification
  2. Final recommendations to the client
  3. Attach the research final report.


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