Marketing Product Launch Calendar

Template


Pipefy´s marketing product launch calendar template has its focus on assisting in the scheduling and elaboration of a product´s marketing strategy before its release.
The template will serve to better structure the launching process making the process easier.

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Template structure

See how this template is structured. Remember, this is just an example – you can always customize it.

Start form

  1. Project name
  2. Product
  3. Product description
  4. Features
  5. Target launch date
  6. Marketing manager
  7. Manager’s email
  8. ID

Analysis

  1. Define the strategy of the release

Newsletter

  1.  Will newsletters be needed?
    • Yes
    • No
  2. Target audience or persona
  3. Attachment: target audience or persona
  4. Newsletter objectives
  5. Features included
  6. Main content
  7. What will the background look like?
  8. Attachment: background
  9. Due date
  10. Newsletter attachment

Press release

  1. Will a press release be needed?
    • Yes
    • No
  2. Press release objectives
  3. Who will receive the press release?
  4. Press release title
  5. Company description
  6. Keywords/tags
  7. Will the press release contain images and/or infographics?
    • Yes
    • No
  8. Attachment: images and/or infographics
  9. Due date
  10. Press release attachment

Launch email

  1. Will email marketing be needed?
    • Yes
    • No
  2. Target audience or persona
  3. Attachment: target audience or persona
  4. Email objectives
  5. Features included
  6. Email title
  7. Will call to action be needed?
    • Yes
    • No
  8. Important links embedded in the email
  9. How many email templates will be created?
  10. Attachment: email template
  11. Due date

Blog post

  1.  Will a blog post be necessary?
    • Yes
    • No
  2. Target audience or persona
  3. Attachment: target audience or persona
  4. Blog post objectives
  5. Features included
  6. Main topic
  7. Blog post size
  8. Keywords
  9. Important links embedded in the blog post
  10. Due date
  11. Attachment: blog post text

Will ads be needed?

Review

  1. Assignee responsible for the review
  2. Do the strategies need any adjustments?
    • Yes
    • No
  3. Which one?
  4. Necessary changes
  5. Approval
    • Accepted
    • Denied
    • Pending decision
  6. Comments on the review
  7. Notes

Launch feedback

  1. Successes
  2. Failures
  3. How can we fix what went wrong?
  4. Which marketing strategies have delivered the best results?
  5. Marketing effectiveness
    • Very high
    • High
    • Medium
    • Low
    • Very low
  6. Launch reactions
    • Very good
    • Good
    • Medium
    • Bad
    • Very bad
  7. General feedback
  8. Attachment: general feedback

Launched products

Unreleased products

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