Marketing Product Launch Calendar
Template
Pipefy´s marketing product launch calendar template has its focus on assisting in the scheduling and elaboration of a product´s marketing strategy before its release.
The template will serve to better structure the launching process making the process easier.
Template structure
See how this template is structured. As this is just an example, you can customize it.
Start form
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1. Project name
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2. Product
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3. Product description
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4. Features
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5. Target launch date
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6. Marketing manager
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7. Manager's email
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8. ID
Analysis
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1. Define the strategy of the release
Newsletter
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1. Will newsletters be needed?
- Yes
- No
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2. Target audience or persona
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3. Attachment: target audience or persona
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4. Newsletter objectives
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5. Features included
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6. Main content
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7. What will the background look like?
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8. Attachment: background
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9. Due date
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10. Newsletter attachment
Press release
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1. Will a press release be needed?
- Yes
- No
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2. Press release objectives
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3. Who will receive the press release?
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4. Press release title
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5. Company description
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6. Keywords/tags
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7. Will the press release contain images and/or infographics?
- Yes
- No
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8. Attachment: images and/or infographics
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9. Due date
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10. Press release attachment
Launch email
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1. Will email marketing be needed?
- Yes
- No
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2. Target audience or persona
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3. Attachment: target audience or persona
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4. Email objectives
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5. Features included
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6. Email title
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7. Will call to action be needed?
- Yes
- No
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8. Important links embedded in the email
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9. How many email templates will be created?
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10. Attachment: email template
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11. Due date
Blog post
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1. Will a blog post be necessary?
- Yes
- No
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2. Target audience or persona
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3. Attachment: target audience or persona
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4. Blog post objectives
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5. Features included
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6. Main topic
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7. Blog post size
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8. Keywords
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9. Important links embedded in the blog post
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10. Due date
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11. Attachment: blog post text
Will ads be needed?
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1. Will ads be needed?
- No
- Yes
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2. Advertising method
- Banner
- AdWords
- TV
- Youtube
- Radio
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3. Target audience or persona
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4. Attachment: target audience or persona
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5. Features included
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6. Due date
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7. Attachments: ads
Review
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1. Assignee responsible for the review
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2. Do the strategies need any adjustments?
- Yes
- No
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3. Which one?
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4. Necessary changes
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5. Approval
- Accepted
- Denied
- Pending decision
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6. Comments on the review
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7. Notes
Launch feedback
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1. Successes
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2. Failures
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3. How can we fix what went wrong?
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4. Which marketing strategies have delivered the best results?
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5. Marketing effectiveness
- Very high
- High
- Medium
- Low
- Very low
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6. Launch reactions
- Very good
- Good
- Medium
- Bad
- Very bad
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7. General feedback
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8. Attachment: general feedback