Pipefy´s marketing product launch calendar template has its focus on assisting in the scheduling and elaboration of a product´s marketing strategy before its release.
The template will serve to better structure the launching process making the process easier.
See how this template is structured. As this is just an example, you can customize it.
1. Project name
2. Product
3. Product description
4. Features
5. Target launch date
6. Marketing manager
7. Manager's email
1. Will newsletters be needed?
2. Target audience or persona
3. Attachment: target audience or persona
4. Newsletter objectives
5. Features included
6. Main content
7. What will the background look like?
8. Attachment: background
9. Due date
10. Newsletter attachment
1. Will a press release be needed?
2. Press release objectives
3. Who will receive the press release?
4. Press release title
5. Company description
6. Keywords/tags
7. Will the press release contain images and/or infographics?
8. Attachment: images and/or infographics
9. Due date
10. Press release attachment
1. Will email marketing be needed?
2. Target audience or persona
3. Attachment: target audience or persona
4. Email objectives
5. Features included
6. Email title
7. Will call to action be needed?
8. Important links embedded in the email
9. How many email templates will be created?
10. Attachment: email template
11. Due date
1. Will a blog post be necessary?
2. Target audience or persona
3. Attachment: target audience or persona
4. Features included
5. Main topic
6. Blog post size
7. Keywords
8. Important links embedded in the blog post
9. Due date
10. Attachment: blog post text
1. Yes
2. Advertising method
3. Target audience or persona
4. Attachment: target audience or persona
5. Features included
6. Due date
7. Attachments: ads
1. Assignee responsible for the review
2. Do the strategies need any adjustments?
3. Which one?
4. Necessary changes
5. Approval
6. Comments on the review
7. Notes
1. Successes
2. Failures
3. How can we fix what went wrong?
4. Which marketing strategies have delivered the best results?
5. Marketing effectiveness
6. Launch reactions
7. General feedback
8. Attachment: general feedback