Marketing Product Launch Calendar

Template

Pipefy´s marketing product launch calendar template has its focus on assisting in the scheduling and elaboration of a product´s marketing strategy before its release.
The template will serve to better structure the launching process making the process easier.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Start form

  • 1. Project name

  • 2. Product

  • 3. Product description

  • 4. Features

  • 5. Target launch date

  • 6. Marketing manager

  • 7. Manager's email

  • 8. ID

Analysis

  • 1. Define the strategy of the release

Newsletter

  • 1. Will newsletters be needed?

    • Yes
    • No
  • 2. Target audience or persona

  • 3. Attachment: target audience or persona

  • 4. Newsletter objectives

  • 5. Features included

  • 6. Main content

  • 7. What will the background look like?

  • 8. Attachment: background

  • 9. Due date

  • 10. Newsletter attachment

Press release

  • 1. Will a press release be needed?

    • Yes
    • No
  • 2. Press release objectives

  • 3. Who will receive the press release?

  • 4. Press release title

  • 5. Company description

  • 6. Keywords/tags

  • 7. Will the press release contain images and/or infographics?

    • Yes
    • No
  • 8. Attachment: images and/or infographics

  • 9. Due date

  • 10. Press release attachment

Launch email

  • 1. Will email marketing be needed?

    • Yes
    • No
  • 2. Target audience or persona

  • 3. Attachment: target audience or persona

  • 4. Email objectives

  • 5. Features included

  • 6. Email title

  • 7. Will call to action be needed?

    • Yes
    • No
  • 8. Important links embedded in the email

  • 9. How many email templates will be created?

  • 10. Attachment: email template

  • 11. Due date

Blog post

  • 1. Will a blog post be necessary?

    • Yes
    • No
  • 2. Target audience or persona

  • 3. Attachment: target audience or persona

  • 4. Blog post objectives

  • 5. Features included

  • 6. Main topic

  • 7. Blog post size

  • 8. Keywords

  • 9. Important links embedded in the blog post

  • 10. Due date

  • 11. Attachment: blog post text

Will ads be needed?

  • 1. Will ads be needed?

    • No
    • Yes
  • 2. Advertising method

    • Banner
    • AdWords
    • Facebook
    • Twitter
    • Instagram
    • TV
    • Youtube
    • Radio
  • 3. Target audience or persona

  • 4. Attachment: target audience or persona

  • 5. Features included

  • 6. Due date

  • 7. Attachments: ads

Review

  • 1. Assignee responsible for the review

  • 2. Do the strategies need any adjustments?

    • Yes
    • No
  • 3. Which one?

  • 4. Necessary changes

  • 5. Approval

    • Accepted
    • Denied
    • Pending decision
  • 6. Comments on the review

  • 7. Notes

Launch feedback

  • 1. Successes

  • 2. Failures

  • 3. How can we fix what went wrong?

  • 4. Which marketing strategies have delivered the best results?

  • 5. Marketing effectiveness

    • Very high
    • High
    • Medium
    • Low
    • Very low
  • 6. Launch reactions

    • Very good
    • Good
    • Medium
    • Bad
    • Very bad
  • 7. General feedback

  • 8. Attachment: general feedback

Launched products

Unreleased products

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