Media planning

Template

Pipefy’s Media Planning Free Template was designed for you to control your campaigns and keep up with all the information you need in order to effectively spread an excellent message.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Start form

  1. Message
  2. Type of media
    • Paid media
    • Earned media
    • Shared media
    • Owned media
  3. Media strategy
    • Mass Media
    • Print Media
    • Communication Media
    • Social Media

Analysis

  1. What do you wish to achieve through this message?
    • Launch a product
    • Explore new markets
    • Strengthen the image
    • Seasonal campaign
    • Promotion
    • Institutional
    • Motivate the sales force
    • Other
  2. What is the main goal?
  3. How much are you willing to spend?

Target

  1. Gender
    • Male
    • Female
  2. Age range
  3. Social Class
    • Upper class
    • Middle class
    • Lower class
  4. Social characteristics
  5. Demographic aspects

Market research

  1. Name some top performers.
  2. Best practices in the market
  3. Is it possible to take advantage of some of these practices?
    • Yes
    • No

Media strategy

  1. What kind of media best fit your idea?
    • Out-of-home media
    • Digital media
    • Social media
    • Press
    • Radio
    • TV
    • Alternative media
    • Others

Production

  1. Define the issue.
  2. Campaign focus
  3. Design concepts
  4. First draft

Approval

  1. Has the request been approved?
    • Yes
    • No
  2. Final draft

Done

  1. Checklist
    • Medium 1
    • Medium 2
    • Medium 3
    • Medium 4
    • Medium 5

Archived

  1. Campaign assessment
  2. Customer survey
    • Done

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