MVP validation process


Pipefy’s MVP Validation Process Free Template is specially designed to help you keep track of your MVP validation process. This template will help you manage the process with full transparency on the stage you are in.

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Template structure

See how this template is structured. As this is just an example, you can customize it.

Start form

  1. What do you want to validate?
  2. Detailed description of the idea
  3. Due date

Sniff test

  1. Assignee
  2. How big of a problem is it?
  3. Is this something you’d be willing to work on?
    • Yes
    • No
  4. How sustainable is it in the long term? What would it look like if the product were successful?
  5. How easy is it to validate?
    • Pretty Hard
    • Hard
    • Undefined
    • Easy

Competitive analysis

  1. Assignee
  2. Target market
  3. Main competitors
  4. Competitive advantages
  5. Checklist
    • Do a Porter’s five forces analysis
    • Do a SWOT analysis
  6. Attach analyses here.

Customer interviews

  1. Assignee
  2. Checklist
    • Develop a market research strategy
    • Put the strategy into action by interviewing the customers
    • Kill it!
  3. Type of analysis
    • Quantitative analysis
    • Qualitative analysis
    • Both
  5. Attach here the analysis results.

Pitch development

  1. Assingee
  2. Pitch type
    • A/B test
    • One and only
  3. Detail the pitch strategy.
  4. Attach here some pitch samples.


  1. Assignee
  2. MVP validation
    • Validated
    • Not validated
  3. Experiment results
  4. Attachments



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