Product Development


Pipefy’s Free Product Development Template aims to help you have a better view and understanding of the product process.

Brainstorming, analyzing and test, this template gives you step by step for a good launch!

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Template structure

See how this template is structured. As this is just an example, you can customize it.


Here comes your project concept!

  1. Survey
  2. Brainstorming
  3. Who is the customer?
  4. How this product positions in the market?
  5. Customer pains
  6. What is this product’s advantage over the competition?
  7. What features will this product include?


Adjust your initial ideas to fit your market.

  1. Market segment
  2. Market size
  3. Growth potential
  4. Customer needs
  5. Market analysis
  6. Legal issues
  7. Product definition


Analyze your product’ viability!

  1. Cost
  2. Benefits
  3. Resources
  4. Profit margin
  5. Economic analysis

Product Development

Time to build and test your product!

  1. Technical specs
  2. Prototype
  3. Trial production
  4. Quality assurance and testing
  5. Test market selling

Market testing

Perform a marketing test!

  1. Start date of the market testing
  2. Test market selling
  3. Test report


Showtime! That’s the moment for your product to hit the market.

  1. Marketing plan
  2. Launch budget
  3. Sales training
  4. Distribution plan
  5. Brand collateral

Finished Campaigns


Welcome aboard

Trusted by 60k users, this could be the beginning of something great.

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